Extend Shopper Operations vs PMO: ProtectMyOrder
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Extend Shopper Operations, Sep 3, 2026 for PMO.
The short answer
- On the Shopify App Store: Extend Shopper Operations 4.8 from 21 reviews and PMO 5.0 from 14 reviews.
- PMO lists 12 features Extend Shopper Operations’s listing doesn’t mention, including A/B testing, Cart page, Checkout.
Head to head
Grow revenue and customer loyalty with product protection
- United States
- Canada
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureExtend helps brands turn shopper behavior into operational and financial advantage. Dynamically adjust policies across delivery, returns, exchanges, and product protection. Differentiate customers based on value and risk with Extend Shopper Intelligence, rewarding your best customers while reducing fraud & abuse. Reduce claim overhead with automated, 24/7 filing.
ProtectMyOrder enables merchants to upsell premium services at checkout. Sell services such as shipping protection, carbon neutral shipping and free returns. You keep 80% of the upsell revenue and handle all claims yourself.
- Generate incremental revenue that boosts your bottom line.
- Create long-term brand loyalty and repeat buyers with fast and easy resolutions.
- Tailored programs for your customers that fit your industry and product lines.
- Generate additional revenue + profit through upselling order protection
- Increase conversion rates by giving customers peace of mind
- Offset the cost of compensating customers for delivery issues
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Extend Shopper Operations |  PMO |
|---|---|---|
| Detected stores | 290 | Not published |
| Net store change, 28 days | −4 | 0 |
| Stores added, 28 days | 6 | Not enough data |
| Big-brand share | 41% | Not enough data |
| Top store categories | Vehicles & Parts, Sporting Goods, Electronics | Not published |
| Top store countries | United States, Canada, Australia | Not published |
Reviews
| Measure | Extend Shopper Operations | PMO |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 21(ahead) | 14 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Extend Shopper Operations | PMO |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | Extend Shopper Operations | PMO |
|---|---|---|
| Shopify category rank | #35 | Not enough data |
| Shopify App Charts | #4 in Warranties and insurance | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 18, 2021 | Jun 14, 2023 |
| Languages | 1 | 1 |
| Developer | Extend | ProtectMyOrder |
FAQ
Extend Shopper Operations and PMO: common questions
- Which has better reviews, Extend Shopper Operations or PMO?
- On the Shopify App Store: Extend Shopper Operations 4.8 from 21 reviews and PMO 5.0 from 14 reviews.
- What features does each app list that the other doesn’t?
- Extend Shopper Operations lists 10 the others don’t mention, such as Auto-handling, Chatbot, Claims dashboard, Claims portal. PMO lists 12 the others don’t mention, such as A/B testing, Cart page, Checkout, Custom branding. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Extend Shopper Operations, Sep 3, 2026 for PMO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Extend Shopper Operations, Sep 3, 2026 for PMO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.