Exact Options vs Varia: Product Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Exact Options, Oct 27, 2026 for Varia.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Exact Options and $4.99/month for Varia.
- Exact Options lists 6 features Varia’s listing doesn’t mention, including Add-ons, Custom text, Gift wrap.
Head to head
Free
- · All field types
- · Live price total
- · Single-rule conditions
Pro
- · Everything in Free
- · Multi-rule conditions
- · Paid add-ons
Free
- · Flat add-on amounts
- · One option set
- · Text, dropdown and checkbox fields
- · Unlimited drafts
Standard
- · Conditional fields
- · File uploads and colour swatches
- · Per-character and per-choice amounts
- · Product, collection and tag targeting
- · Unlimited option sets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureExact Options lets you add custom fields to your products, such as text, engraving, gift wrap and paid add-ons. Buyers see a live total as they choose. The add-on price is applied to the cart line itself, with no extra product or hidden variant, so it stays correct in the cart, at checkout and with Buy Now. Chosen options appear on the order and in the default confirmation email, with no code edits.
Varia adds custom fields to your product pages and applies the extra amount at checkout with a Cart Transform function. Your store keeps one shared hidden product rather than one per option, so your catalog stays the size it should be and discount codes apply to real line items. Options include text, numbers, dates, dropdowns, checkboxes, color swatches with your own images, file uploads and conditional fields.
- Add text, dropdown, checkbox and other option fields without code
- Charge for add-ons with no extra products or hidden variants
- Show or hide fields based on what the buyer picks
- Add-on amounts applied at checkout with no duplicate products in your catalog
- Discount codes keep working because options become real line items
- Text, dropdowns, swatches, file upload and conditional fields
- Fixed, per-character and per-choice amounts
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Varia | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Varia | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Varia | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $4.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Varia | |
|---|---|---|
| Shopify category rank | Not enough data | #416 |
| Shopify App Charts | Not on this week’s charts | #13 on Pricing moves in Product variants |
| Built for Shopify | No | No |
| Launched | Nov 11, 2026 | Sep 18, 2026 |
| Languages | 1 | 1 |
| Developer | Brivano Labs | Ravlin |
FAQ
Exact Options and Varia: common questions
- Is Exact Options or Varia cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Exact Options and $4.99/month for Varia. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Exact Options lists 6 the others don’t mention, such as Add-ons, Custom text, Gift wrap, Numbers. Varia lists 2 the others don’t mention, such as Custom pricing, Swatches. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Exact Options, Oct 27, 2026 for Varia; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Exact Options, Oct 27, 2026 for Varia. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.