Etch: Personalized Gift Notes vs Zestard Gift Wrap
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $19/month for Etch and $3.99/month for Zestard Gift Wrap.
- Zestard Gift Wrap lists 11 features Etch’s listing doesn’t mention, including Bundles, Conversion rates, Custom code.
Head to head
Let your customer choose an option to wrap the gift.
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Pay only $1 when you ship a gift
- · Personalization modal with live preview
Starter
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
- · Print-ready PDFs for warehouse + 3PL
Growth
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
- · Print-ready PDFs for warehouse + 3PL
Scale
- · All features included
- · Designer card library for many occasions
- · For brands shipping 1,000+ gifts / month
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
Zestard Gift Wrap
- · Allow Personalized Gift Message
- · Customizable Widget
- · Multiple Wrapping Options
- · Upload Wrapping Image
- · Widget on Product Page & Cart Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEtch lets customers personalize gift notes on cards your brand designs. Upload any PDF - birthday, anniversary, baby, holiday, or your own brand design - and customers add greeting, recipient name, message, and signoff. The personalized note prints alongside the order at your warehouse or 3PL, ready to tuck inside every gift box.
Regardless of the occasion, the app provides you with a variety of wrapping options and custom messages to make your gift one-of-a-kind. The sleek, easy-to-use gift wrap widget ensures customers won't be confused when they try it out. Gift wrapping is one of those features that can really set your store apart from the competition.
- Personalized gift notes | Greeting, recipient, message, and signoff fields
- Custom card designs | Upload any PDF, position text fields with a live preview
- Designer card library | Birthdays, baby, anniversaries, holidays, and more
- Warehouse + 3PL ready | Auto-tag gift orders with print-ready PDFs
- Simplify the gifting process by adding Gift Wrap to Cart Page / Product Page.
- Admin can manage gift wrap settings & wrapping options easily from one place.
- The widget has a very compact look & a sleek interface, easy to use for buyers.
- The Short code is available to paste in the dashboard with full instructions.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Etch |  Zestard Gift Wrap |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Etch | Zestard Gift Wrap |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 26 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Etch | Zestard Gift Wrap |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | $3.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Etch | Zestard Gift Wrap |
|---|---|---|
| Shopify category rank | #30 | #599 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | Feb 28, 2018 |
| Languages | 1 | 1 |
| Developer | Fifth Effect Studios | Zestard Technologies |
FAQ
Etch and Zestard Gift Wrap: common questions
- Is Etch or Zestard Gift Wrap cheaper?
- Paid plans start at $19/month for Etch and $3.99/month for Zestard Gift Wrap. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Etch lists 2 the others don’t mention, such as File upload, Free gifts. Zestard Gift Wrap lists 11 the others don’t mention, such as Bundles, Conversion rates, Custom code, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.