Etch: Personalized Gift Notes vs Wrapped: Gift Wrap & Messages
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Etch, Nov 9, 2026 for Wrapped.
The short answer
- Only Wrapped lists a free plan. Paid plans start at $19/month for Etch and $19/month for Wrapped.
- Wrapped lists 19 features Etch’s listing doesn’t mention, including Bundles, Checkout upsell, Click-through rates.
Head to head
The simplest way to offer gift wrap options to your customers.
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Pay only $1 when you ship a gift
- · Personalization modal with live preview
Starter
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
- · Print-ready PDFs for warehouse + 3PL
Growth
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
- · Print-ready PDFs for warehouse + 3PL
Scale
- · All features included
- · Designer card library for many occasions
- · For brands shipping 1,000+ gifts / month
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
Free
- · All features included
- · Cart page and cart drawer gift blocks
- · For Shopify Partner development stores
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
- · Only for Shopify Basic stores
Access 1x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For stores up to $10k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Access 5x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For brands up to $50k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Access 10x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For brands up to $100k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEtch lets customers personalize gift notes on cards your brand designs. Upload any PDF - birthday, anniversary, baby, holiday, or your own brand design - and customers add greeting, recipient name, message, and signoff. The personalized note prints alongside the order at your warehouse or 3PL, ready to tuck inside every gift box.
Enable gift wraps, gift messages, and personalized gift options across your store. Customers add gift features on product pages, in cart, or at checkout for a complete gifting experience. Includes customizable Gift Blocks for: gift wrapping, gift notes, personalized messages, and gift boxes. Perfect for birthdays, holidays, special occasions, Black Friday, and Cyber Monday.
- Personalized gift notes | Greeting, recipient, message, and signoff fields
- Custom card designs | Upload any PDF, position text fields with a live preview
- Designer card library | Birthdays, baby, anniversaries, holidays, and more
- Warehouse + 3PL ready | Auto-tag gift orders with print-ready PDFs
- Checkout Extensions (PLUS) - offer gift options in Checkout
- Cart line widget - offer gift wrapping to each item in the cart
- Product page widget (PDP) - offer gift wrap & gift message before adding to cart
- Cart page widget - offer gift options and gift message on the entire order
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Etch |  Wrapped |
|---|---|---|
| Detected stores | Not published | 1,778 |
| Net store change, 28 days | 0 | +25 |
| Stores added, 28 days | Not enough data | 62 |
| Big-brand share | Not enough data | 18% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Etch | Wrapped |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 136 |
| New reviews, 28 days | Not enough data | 5 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Etch and Wrapped: common questions
- Is Etch or Wrapped cheaper?
- Only Wrapped lists a free plan. Paid plans start at $19/month for Etch and $19/month for Wrapped. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Etch lists 2 the others don’t mention, such as Custom design, File upload. Wrapped lists 19 the others don’t mention, such as Bundles, Checkout upsell, Click-through rates, Conversion rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Etch, Nov 9, 2026 for Wrapped; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Etch, Nov 9, 2026 for Wrapped. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.