Etch: Personalized Gift Notes vs Gift Options Plus
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Etch, Nov 5, 2026 for Gift Options Plus.
The short answer
- Paid plans start at $19/month for Etch and $4.99/month for Gift Options Plus.
- Gift Options Plus lists 16 features Etch’s listing doesn’t mention, including Bundles, Checkout upsell, Conversion rates.
Head to head
Cross sell by selectable options and personalized message
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Pay only $1 when you ship a gift
- · Personalization modal with live preview
Starter
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
- · Print-ready PDFs for warehouse + 3PL
Growth
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
- · Print-ready PDFs for warehouse + 3PL
Scale
- · All features included
- · Designer card library for many occasions
- · For brands shipping 1,000+ gifts / month
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
STARTER
- · 1 widget for product, cart, or checkout
- · Auto order tagging for fulfillment
- · Custom widget design for your theme
- · Get started with gift options easily
- · Multilingual support included
- · Novelty widgets (gift with purchase)
STANDARD
- · Manage multiple gift options at once
- · Up to 5 widgets across pages
PREMIUM
- · For high-volume stores
- · Priority feature requests
- · Up to 10 widgets with full customization
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEtch lets customers personalize gift notes on cards your brand designs. Upload any PDF - birthday, anniversary, baby, holiday, or your own brand design - and customers add greeting, recipient name, message, and signoff. The personalized note prints alongside the order at your warehouse or 3PL, ready to tuck inside every gift box.
Gift Options Plus adds gift wrapping, noshi, message cards, and more to your product page, cart, cart drawer, and checkout. Show options per product, with text, checkbox, and dropdown inputs styled to your theme. In the cart, show options as separate lines or bundled into one line. Novelty widgets add a gift with purchase at a spend or item-count threshold.
- Personalized gift notes | Greeting, recipient, message, and signoff fields
- Custom card designs | Upload any PDF, position text fields with a live preview
- Designer card library | Birthdays, baby, anniversaries, holidays, and more
- Warehouse + 3PL ready | Auto-tag gift orders with print-ready PDFs
- Add options to cart, product, and checkout pages; manage in central dashboard
- Offer diverse gift options like wrapping to enhance customer shopping experience
- Activate and start using instantly; free email support from our engineers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Etch |  Gift Options Plus |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Etch | Gift Options Plus |
|---|---|---|
| App Store rating | Not published | 4.4 ★ |
| App Store reviews | Not published | 8 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Etch | Gift Options Plus |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | $4.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Etch | Gift Options Plus |
|---|---|---|
| Shopify category rank | #30 | #17(ahead) |
| Shopify App Charts | Not on this week’s charts | #3 on Pricing moves in Gift wrap and messages |
| Built for Shopify | No | Yes |
| Launched | May 26, 2026 | May 10, 2021 |
| Languages | 1 | 2 |
| Developer | Fifth Effect Studios | Dryworks |
FAQ
Etch and Gift Options Plus: common questions
- Is Etch or Gift Options Plus cheaper?
- Paid plans start at $19/month for Etch and $4.99/month for Gift Options Plus. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Etch lists 3 the others don’t mention, such as Cart drawer, File upload, Free gifts. Gift Options Plus lists 16 the others don’t mention, such as Bundles, Checkout upsell, Conversion rates, Custom code. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Etch, Nov 5, 2026 for Gift Options Plus; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Etch, Nov 5, 2026 for Gift Options Plus. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.