Etch: Personalized Gift Notes vs Gift Engine: Gifting, Notes
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $19/month for Etch and $12.99/month for Gift Engine.
- Gift Engine lists 8 features Etch’s listing doesn’t mention, including Bundles, Gift boxes, Gift cards.
Head to head
Free
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Pay only $1 when you ship a gift
- · Personalization modal with live preview
Starter
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
- · Print-ready PDFs for warehouse + 3PL
Growth
- · All features included
- · Designer card library for many occasions
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
- · Print-ready PDFs for warehouse + 3PL
Scale
- · All features included
- · Designer card library for many occasions
- · For brands shipping 1,000+ gifts / month
- · Offer free or paid personalized upsells
- · Offer gift messages and gift notes
- · Personalization modal with live preview
Basic
- · "Buy as Gift" button on product pages
- · 1% revenue share on gift sales
- · 6 style presets + custom style designer
- · Customizable gift notes (To, From & Mess
- · Gift checkbox on cart page & drawer
- · Guided setup wizard
Unlimited
- · "Buy as Gift" button on product pages
- · 6 style presets + custom style designer
- · Customizable gift notes (To, From & Mess
- · Gift checkbox on cart page & drawer
- · Guided setup wizard
- · Multiple gift products & variants
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEtch lets customers personalize gift notes on cards your brand designs. Upload any PDF - birthday, anniversary, baby, holiday, or your own brand design - and customers add greeting, recipient name, message, and signoff. The personalized note prints alongside the order at your warehouse or 3PL, ready to tuck inside every gift box.
Add gift wrap, gift messages, and gift options to your store so customers can personalize orders for any occasion. Gift selections can be shown on product pages, with flexible display and styling to match your store. The app also supports multiple gift wrap choices, custom messages, and order tagging to help merchants manage gifted orders more easily.
- Personalized gift notes | Greeting, recipient, message, and signoff fields
- Custom card designs | Upload any PDF, position text fields with a live preview
- Designer card library | Birthdays, baby, anniversaries, holidays, and more
- Warehouse + 3PL ready | Auto-tag gift orders with print-ready PDFs
- Add gift blocks and gift options on product pages and carts
- Complete order gift options | Add gift wrapping to entire order
- Automatic gift orders tags for fulfillment, filtering, and tracking insights
- App seamlessly integrate into your shop
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Etch |  Gift Engine |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Etch | Gift Engine |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Etch | Gift Engine |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | $12.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Etch | Gift Engine |
|---|---|---|
| Shopify category rank | #30(ahead) | #54 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | Jun 11, 2026 |
| Languages | 1 | 4 |
| Developer | Fifth Effect Studios | FAFS Studio | App Development |
FAQ
Etch and Gift Engine: common questions
- Is Etch or Gift Engine cheaper?
- Paid plans start at $19/month for Etch and $12.99/month for Gift Engine. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Etch lists 2 the others don’t mention, such as File upload, Greeting cards. Gift Engine lists 8 the others don’t mention, such as Bundles, Gift boxes, Gift cards, Gift wrap. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.