Easy Bundles: Bundle Builder vs Midnight Bundle Builder Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Easy Bundles, Oct 13, 2026 for Midnight Bundle Builder Upsell.
The short answer
- On the Shopify App Store: Easy Bundles 4.9 from 1,530 reviews and Midnight Bundle Builder Upsell 5.0 from 1 reviews.
- Only Midnight Bundle Builder Upsell lists a free plan. Paid plans start at $29/month for Easy Bundles and $9.99/month for Midnight Bundle Builder Upsell.
- Easy Bundles lists 8 features Midnight Bundle Builder Upsell’s listing doesn’t mention, including Flat discounts, Multipacks, Quantity breaks.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free plan
- · Choose from several discounting logics
- · Configure custom design or use templates
- · Display on all product pages as upsell
- · Easy customization for variant selectors
- · Free until you grow
- · Mix and Match, fixed, & volume bundles
Essential Plan
- · Everything in the Free plan +
- · Multi Language & Multi Currency support
- · Search, filtering & categorization
- · Single and multistep bundle builder
- · Templates for independent landing pages
Growth Plan
- · Advanced discounting logic
- · Bundle add-ons and free gifts
- · Custom personalization fields
- · Everything in Essential +
- · Subscription bundles
Scale Plan
- · 1:1 onboarding support & recommendations
- · AI-powered custom designs
- · Account manager & Slack Channel Support
- · Advanced analytics
- · Everything in Growth +
Free
- · 1 Front-End Bundle Builder
- · 3 Active Bundles
- · Automatic Inventory Sync
- · Full Analytics dashboard
- · Optional add-ons pools
- · Up to 3 bundle discounts
Pro
- · Automatic bundle discounts
- · Full Analytics dashboard
- · Optional add-ons pools
- · Pre-made production tracking
- · Rule Based Bundle Building
- · Step-based bundle building
Pro Annual
- · Full Analytics dashboard
- · Optional add-ons pools
- · Pre-made production tracking
- · Rule Based Bundle Building
- · Step-based bundle building
- · Unlimited Front-End bundles
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBuild any bundle in minutes from one powerful bundle builder, no code required. Let customers build mix and match bundle (BYOB) or a build a box bundle. Sell fixed-price product bundles, mix and match bundle and quantity breaks with tiered discounts. Incentivize repeat orders with subscription bundles, and improve conversion with free gifts and add-ons on your bundles.
Create bundles that consolidate separate products/variants into one. Choose between a front-end bundle builder, where customers create their own bundle, or a back-end bundle where a single product is handled internally. Automatically calculate the inventory of a bundle using the component products, or process production runs to create pre-made bundles.
- Bundle Builder: Customizable layouts for unique bundle and box builder
- Gifting bundles: Add personal touch with greeting cards, gift boxes, and videos.
- Upsell & Cross-sell : Boosts sales via bundle and gift box creation.
- Build your own bundles allows customers to discover new products and collections
- Create DIY style bundle builders to allow customers to build their own bundles.
- Automatically calculate the inventory of a bundled product using components.
- Run production runs which allocate components into pre-made bundle stock.
- Create custom bundle discounts that are automatically applied to the cart.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easy Bundles |  Midnight Bundle Builder Upsell |
|---|---|---|
| Detected stores | 2,931 | Not published |
| Net store change, 28 days | +105 | 0 |
| Stores added, 28 days | 221 | Not enough data |
| Big-brand share | 22% | Not enough data |
| Top store categories | Health & Beauty, Food, Beverages & Tobacco, Apparel & Accessories | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Easy Bundles | Midnight Bundle Builder Upsell |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 1,530(ahead) | 1 |
| New reviews, 28 days | 125 | Not enough data |
| Reviewers a year or more in | 7% | Not enough data |
Pricing
| Measure | Easy Bundles | Midnight Bundle Builder Upsell |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month | $9.99/month(ahead) |
| Longest free trial | 15 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Easy Bundles | Midnight Bundle Builder Upsell |
|---|---|---|
| Shopify category rank | #3(ahead) | #356 |
| Shopify App Charts | #5 in Product bundles | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Sep 15, 2022 | May 25, 2026 |
| Languages | 1 | 1 |
| Developer | Skai Lama | Midnight Apps |
FAQ
Easy Bundles and Midnight Bundle Builder Upsell: common questions
- Is Easy Bundles or Midnight Bundle Builder Upsell cheaper?
- Only Midnight Bundle Builder Upsell lists a free plan. Paid plans start at $29/month for Easy Bundles and $9.99/month for Midnight Bundle Builder Upsell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Easy Bundles or Midnight Bundle Builder Upsell?
- On the Shopify App Store: Easy Bundles 4.9 from 1,530 reviews and Midnight Bundle Builder Upsell 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Easy Bundles lists 8 the others don’t mention, such as Flat discounts, Multipacks, Quantity breaks, Subscription boxes. Midnight Bundle Builder Upsell lists 3 the others don’t mention, such as Fixed bundles, Wholesale bundles, Wholesale pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Easy Bundles, Oct 13, 2026 for Midnight Bundle Builder Upsell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Easy Bundles, Oct 13, 2026 for Midnight Bundle Builder Upsell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.