Dynamic Yield by Mastercard vs Optimizely by Impress
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Dynamic Yield by Mastercard, Oct 13, 2026 for Optimizely by Impress.
The short answer
Head to head
Easily run sophisticated A/B tests
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Basic
- · For stores on the Basic and Shopify plans.
- · Optimizely service paid separately.
Advanced
- · For stores on the Advanced plan.
- · Optimizely service paid separately.
Plus
- · For stores on the Shopify Plus plan.
- · Optimizely service paid separately.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Dynamic Yield leading global brands can quickly deliver and test personalized, optimized, and synchronized digital customer interactions on top of their existing Commerce solutions. Note: This app is a newer version of the old Shopify app, and includes additional enhancements such as adding more product attributes to Dynamic Yield, 3rd party cookie support, and more.
Easily run sophisticated A/B tests Quickly create A/B tests using Optimizely.com’s WYSIWYG interface – no coding necessary. Know when a experiment reaches statistical significance with Optimizely’s sophisticated stats engine. Get your first experiment up and running in under 3 minutes.
- Agility: Experiment more and run personalization at scale, across any channel
- Platform breadth: Instantly deploy advanced personalization strategies
- Marketer-friendly: Built with marketers in mind, requires minimal IT involvement
- Results-focused: Measure the true impact of tests on any digital interaction
- Quickly create A/B tests using Optimizely’s WYSIWYG interface.
- Built-in conversion events.
- Get your first experiment up and running in under 3 minutes.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dynamic Yield by Mastercard |  Optimizely by Impress |
|---|---|---|
| Detected stores | 98 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Germany, United Kingdom | Not published |
Reviews
| Measure | Dynamic Yield by Mastercard | Optimizely by Impress |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Dynamic Yield by Mastercard | Optimizely by Impress |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $29/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Dynamic Yield by Mastercard | Optimizely by Impress |
|---|---|---|
| Shopify category rank | #414 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 31, 2023 | Apr 4, 2018 |
| Languages | 1 | 1 |
| Developer | Dynamic Yield by Mastercard | Impress |
FAQ
Dynamic Yield by Mastercard and Optimizely by Impress: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Dynamic Yield by Mastercard, Oct 13, 2026 for Optimizely by Impress; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Dynamic Yield by Mastercard, Oct 13, 2026 for Optimizely by Impress. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.