Dumb Reports vs Repeat Customer Insights
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for Dumb Reports, Oct 14, 2026 for Repeat Customer Insights.
The short answer
- Repeat Customer Insights lists 18 features Dumb Reports’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Benchmarking.
Head to head
Making e-commerce data interesting and amusing.
Better repeat customer retention via RFM, cohorts and segments
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Entrepreneur
- · Automatic Customer Segmenting
- · Customer Cohorts (12 mo)
- · Focus Dashboards
- · Order Sequencing (2 years)
- · Product Analysis
- · RFM Analysis and Segmenting
Growth
- · Adds:
- · Customer Cohorts (full history)
- · Order Sequencing (all, 5 years)
- · Product Reorder Analysis
- · Segment by 11 popular sales channels
- · Tag customers
Peak
- · API access
- · Adds:
- · Order Sequencing Analysis (all historic)
- · Premium support
- · Segment by 50 popular sales channels
- · Store Analysis (all historic drilldowns)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFor shops selling CPG and other consumable goods: have your customer behavior analyzed to calculate dozens of metrics and give you actionable advice around finding and keeping loyal customers. Automatically builds customer segments so your marketing hits the right customers, at the right time. Sends that back to Shopify via tagging or Klaviyo for an integrated view of your customer base.
- Advice tailored to your metrics and performance highlighting your opportunities
- Dashboards for loyal customers, getting repeat customers, downturns
- Customer Segmenting with RFM, grading, cohorts, and visual customer grids
- Learn how products influence customer lifetime behavior and AOV, LTV, and RPR
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dumb Reports |  Repeat Customer Insights |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Dumb Reports | Repeat Customer Insights |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 14 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Dumb Reports | Repeat Customer Insights |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $59/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Dumb Reports | Repeat Customer Insights |
|---|---|---|
| Shopify category rank | #1208 | #561(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 7, 2020 | May 30, 2016 |
| Languages | Not published | 1 |
| Developer | eCommerce Reports | Little Stream Software |
FAQ
Dumb Reports and Repeat Customer Insights: common questions
- What features does each app list that the other doesn’t?
- Repeat Customer Insights lists 18 the others don’t mention, such as Activity tracking, Analytics dashboard, Benchmarking, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for Dumb Reports, Oct 14, 2026 for Repeat Customer Insights; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for Dumb Reports, Oct 14, 2026 for Repeat Customer Insights. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.