DataFirst Track vs ThoughtMetric Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ThoughtMetric Analytics is detected on 43× as many Shopify stores as DataFirst Track: 341 vs 8 as of Nov 9, 2026.
- ThoughtMetric Analytics lists 11 features DataFirst Track’s listing doesn’t mention, including Custom dashboards, Custom reports, Data export.
Head to head
Marketing attribution and performance tracking
- Germany
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDataFirst Track zeichnet jeden Touchpoint der Customer Journey über alle Affiliate-Netzwerke und Marketing-Kanäle hinweg auf. Die App bestimmt, welcher Kanal die Provision für jede Bestellung verdient. Besuchersessions werden von der Landingpage bis zum Checkout verfolgt, inklusive Produktansichten, Warenkorb und Kaufdetails. Server-Side-Tracking sichert zuverlässige Daten auch bei Browser-Blockern.
ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
- Kanalübergreifende Marketing-Attribution
- Doppelte Absicherung durch Dual-Tracking
- Automatische Provisionsdeduplizierung
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DataFirst Track |  ThoughtMetric Analytics |
|---|---|---|
| Detected stores | 8 | 341(ahead) |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 27% |
| Top store categories | Sporting Goods, Furniture, Hardware | Health & Beauty, Apparel & Accessories, Sporting Goods |
| Top store countries | Germany | United States, United Kingdom, Australia |
Reviews
| Measure | DataFirst Track | ThoughtMetric Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 15 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DataFirst Track | ThoughtMetric Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | DataFirst Track | ThoughtMetric Analytics |
|---|---|---|
| Shopify category rank | #1166 | #166(ahead) |
| Shopify App Charts | Not on this week’s charts | #19 on Big-brand picks in Analytics |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Nov 11, 2019 |
| Languages | 1 | 1 |
| Developer | DFS DataFirst Solutions GmbH | ThoughtMetric Inc. |
FAQ
DataFirst Track and ThoughtMetric Analytics: common questions
- Which is more popular, DataFirst Track or ThoughtMetric Analytics?
- ThoughtMetric Analytics is detected on 43× as many Shopify stores as DataFirst Track: 341 vs 8 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- DataFirst Track lists 1 the others don’t mention, such as Segmentation. ThoughtMetric Analytics lists 11 the others don’t mention, such as Custom dashboards, Custom reports, Data export, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.