Customer Story vs Repeat Customer Insights
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- On the Shopify App Store: Customer Story 5.0 from 1 reviews and Repeat Customer Insights 5.0 from 14 reviews.
- Paid plans start at $9/month for Customer Story and $59/month for Repeat Customer Insights.
- Repeat Customer Insights lists 16 features Customer Story’s listing doesn’t mention, including Benchmarking, Cohort analysis, Custom dashboards.
Head to head
Better repeat customer retention via RFM, cohorts and segments
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · All customer stages & timeline
- · Dashboard & insights
- · Email support
- · Up to 1,000 customers
Growth
- · All customer stages & timeline
- · Auto + custom manual segmentation
- · Dashboard & insights
- · Email support
- · Up to 10,000 customers
Scale
- · All customer stages & timeline
- · Auto + custom manual segmentation
- · Dashboard & insights
- · Priority email support
- · Unlimited customers
Entrepreneur
- · Automatic Customer Segmenting
- · Customer Cohorts (12 mo)
- · Focus Dashboards
- · Order Sequencing (2 years)
- · Product Analysis
- · RFM Analysis and Segmenting
Growth
- · Adds:
- · Customer Cohorts (full history)
- · Order Sequencing (all, 5 years)
- · Product Reorder Analysis
- · Segment by 11 popular sales channels
- · Tag customers
Peak
- · API access
- · Adds:
- · Order Sequencing Analysis (all historic)
- · Premium support
- · Segment by 50 popular sales channels
- · Store Analysis (all historic drilldowns)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustomer Story automatically syncs your Shopify customers and orders into six stages Prospect, New, Active, VIP, At Risk, and Churned no spreadsheets or manual tags required. Each customer gets a clear timeline showing first order, repeat purchases, total spend, and activity history, plus notes you can add. Auto segmentation works on every plan; Growth and Scale unlock custom manual thresholds.
For shops selling CPG and other consumable goods: have your customer behavior analyzed to calculate dozens of metrics and give you actionable advice around finding and keeping loyal customers. Automatically builds customer segments so your marketing hits the right customers, at the right time. Sends that back to Shopify via tagging or Klaviyo for an integrated view of your customer base.
- Automatic customer stages (New, Active, VIP, At Risk)
- Visual customer timeline with order history
- Dashboard highlighting customers who need attention
- Advice tailored to your metrics and performance highlighting your opportunities
- Dashboards for loyal customers, getting repeat customers, downturns
- Customer Segmenting with RFM, grading, cohorts, and visual customer grids
- Learn how products influence customer lifetime behavior and AOV, LTV, and RPR
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Customer Story |  Repeat Customer Insights |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Customer Story | Repeat Customer Insights |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 14(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Customer Story | Repeat Customer Insights |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9/month(ahead) | $59/month |
| Longest free trial | 30 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Customer Story | Repeat Customer Insights |
|---|---|---|
| Shopify category rank | #916 | #561(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 3, 2026 | May 30, 2016 |
| Languages | 1 | 1 |
| Developer | Dadword IT | Little Stream Software |
FAQ
Customer Story and Repeat Customer Insights: common questions
- Is Customer Story or Repeat Customer Insights cheaper?
- Paid plans start at $9/month for Customer Story and $59/month for Repeat Customer Insights. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Customer Story or Repeat Customer Insights?
- On the Shopify App Store: Customer Story 5.0 from 1 reviews and Repeat Customer Insights 5.0 from 14 reviews.
- What features does each app list that the other doesn’t?
- Customer Story lists 2 the others don’t mention, such as Event tracking, Real-time tracking. Repeat Customer Insights lists 16 the others don’t mention, such as Benchmarking, Cohort analysis, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.