CTRLift vs Shoplift ‑ CRO & A/B Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for CTRLift, Nov 9, 2026 for Shoplift.
The short answer
- Only CTRLift lists a free plan. Paid plans start at $29/month for CTRLift and $99/month for Shoplift.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 collection, free forever
- · More collection visitors become buyers
- · No credit card required
Starter
- · Enable star ratings on Google search
- · More collection visitors become buyers
- · Set up for AI-powered search results
- · Up to 3 collections
Growth
- · Enable star ratings on Google search
- · Every new module included automatically
- · More collection visitors become buyers
- · Set up for AI-powered search results
- · Up to 8 collections
Pro
- · Enable star ratings on Google search
- · Every new module included automatically
- · More collection visitors become buyers
- · Set up for AI-powered search results
- · Up to 20 collections
Core
- · Apply winners to your live theme
- · Bayesian results on CVR, RPV, and AOV
- · CRO campaigns and test roadmaps
- · Prioritize tests by impact & effort
- · Segment by mobile vs. desktop
- · Theme, template, and split URL testing
Advanced
- · API - Use with Claude & ChatGPT
- · Advanced audience segmentation
- · Everything in Core
- · GA4 integration & data exports
- · Lift Assist branded section builder
- · Personalization by audience
Pro
- · CRO audit and testing roadmap
- · Dedicated Merchant Success Manager
- · Dedicated Slack channel
- · Everything in Advanced
- · Quarterly Business Review
- · Twice-monthly CRO strategy sessions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour store isn't broken. Your visitors just aren't deciding to buy. They land on your collection page, scroll, hesitate — and leave. That hesitation is where you lose the sale. CTRLift fixes the decision moment. It works directly on your collection pages — giving shoppers the confidence they need to buy. The result: more of your existing visitors complete a purchase. No guesswork. No redesign.
Shoplift is a CRO platform for Shopify Plus. Plan each launch, drop, or sale as a campaign of experiments and prioritize the ideas. A/B test product pages, collections, landing pages, cart and themes, split test URLs, and run price testing on products and subscriptions. Build theme and template variants in the theme editor without a developer, then apply winners to your live theme.
- Turn trust into purchase decisions — More collection page visitors become buyers
- Enable Google star ratings — Show star ratings on your Google search results
- Enable AI search presence — Get found in AI-powered search results
- AB test PDPs, ab test landing pages, a/b test collections, homepage, search, etc
- Theme Testing for big bets like rebrands, navigation tests, and mini-cart tests
- Audience segmentation & advanced analytics for RPV, AOV, CVR, CTR, and more
- Lift Assist: auto-generated AB tests that match your brand & store design
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CTRLift |  Shoplift |
|---|---|---|
| Detected stores | Not published | 1,986 |
| Net store change, 28 days | 0 | +35 |
| Stores added, 28 days | Not enough data | 35 |
| Big-brand share | Not enough data | 47% |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | CTRLift | Shoplift |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 134 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | 10% |
FAQ
CTRLift and Shoplift: common questions
- Is CTRLift or Shoplift cheaper?
- Only CTRLift lists a free plan. Paid plans start at $29/month for CTRLift and $99/month for Shoplift. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for CTRLift, Nov 9, 2026 for Shoplift; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for CTRLift, Nov 9, 2026 for Shoplift. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.