Crux Analytics vs ThoughtMetric Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- ThoughtMetric Analytics is detected on 67× as many Shopify stores as Crux Analytics: 334 vs 5 as of Nov 7, 2026.
- ThoughtMetric Analytics lists 9 features Crux Analytics’s listing doesn’t mention, including Activity tracking, Custom reports, Data export.
Head to head
Marketing attribution and performance tracking
- Canada
- United States
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchants run ads across multiple channels but cannot tell which ones actually lead to sales. Crux Analytics tracks visitor journeys from first click to checkout and attributes revenue to each marketing touchpoint. Compare five attribution models to understand which campaigns drive awareness versus which close sales.
ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
- Five attribution models to see which marketing channels drive your sales
- Visual journey maps showing how customers navigate from entry to checkout
- Automatic UTM tracking captures campaign data from all your marketing links
- Product affinity reports reveal which items customers browse together
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Crux Analytics |  ThoughtMetric Analytics |
|---|---|---|
| Detected stores | 5 | 334(ahead) |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 27% |
| Top store categories | Apparel & Accessories, Health & Beauty, Media | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Canada, United States | United States, United Kingdom, Australia |
Reviews
| Measure | Crux Analytics | ThoughtMetric Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 15 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Crux Analytics | ThoughtMetric Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Crux Analytics | ThoughtMetric Analytics |
|---|---|---|
| Shopify category rank | Not enough data | #165 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 19, 2026 | Nov 11, 2019 |
| Languages | 1 | 1 |
| Developer | Encrux | ThoughtMetric Inc. |
FAQ
Crux Analytics and ThoughtMetric Analytics: common questions
- Which is more popular, Crux Analytics or ThoughtMetric Analytics?
- ThoughtMetric Analytics is detected on 67× as many Shopify stores as Crux Analytics: 334 vs 5 as of Nov 7, 2026.
- What features does each app list that the other doesn’t?
- Crux Analytics lists 3 the others don’t mention, such as Checkout analytics, Funnel analysis, Segmentation. ThoughtMetric Analytics lists 9 the others don’t mention, such as Activity tracking, Custom reports, Data export, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.