Criteo vs Ultima Ads
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Criteo, Apr 8, 2026 for Ultima Ads.
The short answer
Head to head
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Shopify store to Criteo’s AI-powered Commerce Growth platform to reach new customers, engage high-intent shoppers, and drive performance across the open web and social. Sync your product catalog and events directly from Shopify then launch your first campaign. New to Criteo?
Ultima Ads Plugin helps to place advertisements for Shopify Advertisers. It uses machine learning technology to bid for the personalized campaign creatives created by the advertiser. Leverage the power of native to engage more new users, improve ad relevance, maximize visibility and reach for your brand thus helping Advertiser's sales. Accelerate audience engagement for your business the Ultima way!
- Marketing Automation
- Audience Builder
- Direct connection to retailers and publishers
- Helps to create Native Ads using Generative AI
- Ultima Ads Plugin helps bidding ads using machine learning
- Customized Audience Tracking, Dynamic Banners serving User relevant Products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Criteo |  Ultima Ads |
|---|---|---|
| Detected stores | 2,498 | Not published |
| Net store change, 28 days | +18 | 0 |
| Stores added, 28 days | 19 | Not enough data |
| Big-brand share | 44% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Japan, Hong Kong | Not published |
Reviews
| Measure | Criteo | Ultima Ads |
|---|---|---|
| App Store rating | 4.5 ★ | Not published |
| App Store reviews | 34 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Criteo | Ultima Ads |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Criteo | Ultima Ads |
|---|---|---|
| Shopify category rank | #54(ahead) | #359 |
| Shopify App Charts | #8 in Ads | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 24, 2022 | Apr 8, 2026 |
| Languages | 1 | 1 |
| Developer | Criteo | Preciso SRL |
FAQ
Criteo and Ultima Ads: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Criteo, Apr 8, 2026 for Ultima Ads; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Criteo, Apr 8, 2026 for Ultima Ads. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.