Criteo vs Retargeting Biz
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Criteo, Oct 14, 2026 for Retargeting Biz.
The short answer
- On the Shopify App Store: Criteo 4.5 from 34 reviews and Retargeting Biz 5.0 from 1 reviews.
Head to head
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Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Shopify store to Criteo’s AI-powered Commerce Growth platform to reach new customers, engage high-intent shoppers, and drive performance across the open web and social. Sync your product catalog and events directly from Shopify then launch your first campaign. New to Criteo?
- Marketing Automation
- Audience Builder
- Direct connection to retailers and publishers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Criteo |  Retargeting Biz |
|---|---|---|
| Detected stores | 2,507 | Not published |
| Net store change, 28 days | +18 | 0 |
| Stores added, 28 days | 19 | Not enough data |
| Big-brand share | 44% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Japan, Hong Kong | Not published |
Reviews
| Measure | Criteo | Retargeting Biz |
|---|---|---|
| App Store rating | 4.5 ★ | 5.0 ★(ahead) |
| App Store reviews | 34(ahead) | 1 |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Criteo | Retargeting Biz |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $20/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | Criteo | Retargeting Biz |
|---|---|---|
| Shopify category rank | #54(ahead) | #309 |
| Shopify App Charts | #8 in Ads | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 24, 2022 | Dec 17, 2021 |
| Languages | 1 | Not published |
| Developer | Criteo | Retargeting Biz |
FAQ
Criteo and Retargeting Biz: common questions
- Which has better reviews, Criteo or Retargeting Biz?
- On the Shopify App Store: Criteo 4.5 from 34 reviews and Retargeting Biz 5.0 from 1 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Criteo, Oct 14, 2026 for Retargeting Biz; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Criteo, Oct 14, 2026 for Retargeting Biz. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.