Criteo vs Nitro Ads
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Criteo, Oct 13, 2026 for Nitro Ads.
The short answer
Head to head
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Shopify store to Criteo’s AI-powered Commerce Growth platform to reach new customers, engage high-intent shoppers, and drive performance across the open web and social. Sync your product catalog and events directly from Shopify then launch your first campaign. New to Criteo?
Set the ROAS you want to achieve and let Nitro Ads run your campaign towards that goal. Nitro handles campaign execution and optimization while you track your spend, orders, revenue, and ROAS in one place. You can see how your campaigns are performing and how your spend is translating into sales.
- Marketing Automation
- Audience Builder
- Direct connection to retailers and publishers
- Access multiple ad inventories from a single platform.
- Track real-time user behavior and run retargeting campaigns.
- View detailed user journey across the store and ad touchpoints.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Criteo |  Nitro Ads |
|---|---|---|
| Detected stores | 2,498 | Not published |
| Net store change, 28 days | +18 | 0 |
| Stores added, 28 days | 19 | Not enough data |
| Big-brand share | 44% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Japan, Hong Kong | Not published |
Reviews
| Measure | Criteo | Nitro Ads |
|---|---|---|
| App Store rating | 4.5 ★ | Not published |
| App Store reviews | 34 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Criteo and Nitro Ads: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Criteo, Oct 13, 2026 for Nitro Ads; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Criteo, Oct 13, 2026 for Nitro Ads. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.