Conversion Compass vs ThoughtMetric Analytics

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Conversion Compass, Nov 9, 2026 for ThoughtMetric Analytics.

The short answer

  • Only Conversion Compass lists a free plan. Paid plans start at $29/month for Conversion Compass and $99/month for ThoughtMetric Analytics.
  • ThoughtMetric Analytics lists 11 features Conversion Compass’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Event tracking.

Head to head

Detected stores

Conversion Compass: —
ThoughtMetric Analytics: 341

App Store reviews

Conversion Compass: —
ThoughtMetric Analytics: 15

New reviews, 28 days

Conversion Compass: —
ThoughtMetric Analytics: 1

Stores added, 28 days

Conversion Compass: —
ThoughtMetric Analytics: 2
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Marketing attribution and performance tracking

Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Jan 5, 2026
Nov 11, 2019
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
341active installs
  • The M Jewelers
  • FMF Racing
  • Buster + Punch US
  • Madison Avenue Couture
  • etnies US
+336 more
Most common store size
—
11-50 products21%
Top countries
—
  • United States34%
  • United Kingdom17%
  • Australia8%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012DecNovJanMarAugAugOctThoughtMetric Analytics: 1 reviews in December 2023ThoughtMetric Analytics: 1 reviews in March 2024ThoughtMetric Analytics: 1 reviews in November 2024ThoughtMetric Analytics: 1 reviews in December 2024ThoughtMetric Analytics: 2 reviews in January 2025ThoughtMetric Analytics: 2 reviews in February 2025ThoughtMetric Analytics: 1 reviews in March 2025ThoughtMetric Analytics: 2 reviews in April 2025ThoughtMetric Analytics: 1 reviews in August 2025ThoughtMetric Analytics: 1 reviews in March 2026ThoughtMetric Analytics: 1 reviews in August 2026ThoughtMetric Analytics: 1 reviews in October 2026
Conversion CompassThoughtMetric AnalyticsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $29/month
From $99 to $399/month
Plans
FreeFree
  • · Attribution summary by traffic source
  • · CSV export for the last 3 days
  • · Last 3 days of order conversion data
Monthly Plan$29/month
  • · Drill-down by source & medium
  • · First & last-touch attribution
  • · Full CSV export (any range)
  • · Full history: any date range
  • · Multi-session journey insights
Annual Plan$290/year
  • · All Monthly features, lower price
  • · First & last-touch attribution
  • · Full CSV export (any range)
  • · Full history: any date range
  • · Multi-session insights + save ~17%
p50k$99/month
14-day free trial
  • · Covers up to 50k pageviews per month.
p100k$199/month
14-day free trial
  • · Covers up to 100k pageviews per month.
p200k$299/month
14-day free trial
  • · Covers up to 200k pageviews per month.
p300k$399/month
14-day free trial
  • · Covers up to 300k pageviews per month.
Coverage
8 of 19 features42%
17 of 19 features89%
Unique strengths
  • Checkout analytics
  • Funnel analysis
  • Activity tracking
  • Analytics dashboard
  • Event tracking
  • GDPR compliance
  • +7 more
Analytics
42%8/19
89%17/19
Customer behavior
0%0/5
100%5/5
Marketing and sales
57%4/7
71%5/7
Visuals and reports
57%4/7
100%7/7
2611onlybothonly
Conversion CompassThoughtMetric Analytics19 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
  • Facebook
  • Instagram
  • Google Ads
  • Klaviyo
  • Pinterest
  • TikTok
How it sells itself

Stop guessing where your sales come from! Conversion Compass shows exactly which marketing channels and campaigns drive real orders—not just clicks. Track orders from Google Ads, Facebook, Instagram, email campaigns, Reddit, TikTok, and any traffic source. Complete UTM parameter data reveals which campaigns generate actual revenue. Make data-driven decisions about your marketing spend.

ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.

Key points
  • Track orders from Google, Facebook, Klaviyo, Reddit, TikTok, and more
  • Automatic UTM tracking shows source, medium, campaign, term, and content
  • Live dashboard displays order metrics and revenue totals by traffic source
  • Filter by date range, campaign, or any parameter to analyze performance
  • Track the performance of all your marketing channels
  • See where your customers are REALLY coming from
  • Optimize ad spend and increase ROI
  • Run post purchase "how did you hear about us" surveys.
Screenshots
Conversion Compass results
About ScreenSubscription management screen
Track the Performance of all Your Marketing Channels
Marketing channel performanceSee Where Your Customers Are REALLY Coming FromOptimize Ad Spend and Increase ROI

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureConversion CompassThoughtMetric Analytics
Detected storesNot published341as of Nov 9, 2026
Net store change, 28 days0estimated+2estimated
Stores added, 28 daysNot enough data2new and returning
Big-brand shareNot enough data27%of stores of known size
Top store categoriesNot publishedHealth & Beauty, Apparel & Accessories, Sporting Goods
Top store countriesNot publishedUnited States, United Kingdom, Australia

Reviews

MeasureConversion CompassThoughtMetric Analytics
App Store ratingNot published4.0 ★
App Store reviewsNot published15
New reviews, 28 daysNot enough data1
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureConversion CompassThoughtMetric Analytics
Free planYesNot listed
Lowest paid monthly plan$29/month(ahead)$99/month
Longest free trialNot listed14 days
Plans listed34

Listing

MeasureConversion CompassThoughtMetric Analytics
Shopify category rank#618in Analytics#166(ahead)in Analytics
Shopify App ChartsNot on this week’s charts#19 on Big-brand picks in Analytics
Built for ShopifyNoNo
LaunchedJan 5, 2026Nov 11, 2019
Languages1English1English
DeveloperFront Row SalesThoughtMetric Inc.

FAQ

Conversion Compass and ThoughtMetric Analytics: common questions

Is Conversion Compass or ThoughtMetric Analytics cheaper?
Only Conversion Compass lists a free plan. Paid plans start at $29/month for Conversion Compass and $99/month for ThoughtMetric Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Conversion Compass lists 2 the others don’t mention, such as Checkout analytics, Funnel analysis. ThoughtMetric Analytics lists 11 the others don’t mention, such as Activity tracking, Analytics dashboard, Event tracking, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Conversion Compass, Nov 9, 2026 for ThoughtMetric Analytics; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Conversion Compass, Nov 9, 2026 for ThoughtMetric Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.