Cognito Assistant vs Trusted Help Center & FAQ
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 30, 2026 for Cognito Assistant, Nov 9, 2026 for Trusted Help Center & FAQ.
The short answer
- Only Trusted Help Center & FAQ lists a free plan.
- Trusted Help Center & FAQ lists 12 features Cognito Assistant’s listing doesn’t mention, including Accordions, Custom CSS, Custom font and color.
Head to head
Fully customizable & FREE FAQ + FAQ on product or custom pages
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · Easy to use
- · Fully customizable design
- · Main FAQ in a separate URL
- · Mobile responsive
- · Prepared FAQ templates
- · SEO friendly FAQ's
Monthly
- · Beautiful Product FAQ's
- · Custom FAQ placement
- · Easy to use
- · Fully customizable design
- · Mobile responsive
- · SEO friendly
Yearly
- · Beautiful Product FAQ's
- · Custom FAQ placement
- · Easy to use
- · Fully customizable design
- · Mobile responsive
- · SEO friendly
Lifetime
- · Beautiful Product FAQ's
- · Custom FAQ placement
- · Easy to use
- · Fully customizable design
- · Mobile responsive
- · One time payment
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCognito Assistant helps merchants answer FAQ questions without staffing live chat. You can add questions and answers in the app, or import them through a CSV format. A theme app embed adds a chat widget to the Storefront. User asks query. App searches your FAQs and returns closest matching answer. If there is no match, it will display your fallback message and recommend related FAQ questions.
FAQ help center page is fully customizable meaning you can adjust various aspects like font size, color, style, etc., to match your brand and style. The app is carefully built by taking all end users into consideration which makes your life easy. Trusted FAQ app doesn't require any changes in your theme and works independently so you don't need to have any coding/programming knowledge!
- Create and edit FAQ questions and answers in the admin
- Import FAQs at once using a CSV
- Smart search matches customer questions to your FAQs
- Create help center FAQ's that match your theme and your needs.
- Fully customize questions and answers with our easy to use admin dashboard.
- Static page that supports multiple language translations, product page FAQ's.
- Show FAQs in a separate page and your product pages.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cognito Assistant |  Trusted Help Center & FAQ |
|---|---|---|
| Detected stores | Not published | 287 |
| Net store change, 28 days | 0 | −7 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 6% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, Germany, United Kingdom |
Reviews
| Measure | Cognito Assistant | Trusted Help Center & FAQ |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 92 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Cognito Assistant | Trusted Help Center & FAQ |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 3 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Cognito Assistant | Trusted Help Center & FAQ |
|---|---|---|
| Shopify category rank | #69 | #6(ahead) |
| Shopify App Charts | Not on this week’s charts | #2 in FAQ |
| Built for Shopify | No | Yes |
| Launched | Jul 27, 2026 | Jan 25, 2021 |
| Languages | 1 | 1 |
| Developer | Cognito Group | Trusted apps |
FAQ
Cognito Assistant and Trusted Help Center & FAQ: common questions
- Is Cognito Assistant or Trusted Help Center & FAQ cheaper?
- Only Trusted Help Center & FAQ lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cognito Assistant lists 5 the others don’t mention, such as FAQs, Greetings, Import and export, Instant answers. Trusted Help Center & FAQ lists 12 the others don’t mention, such as Accordions, Custom CSS, Custom font and color, HTML. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 30, 2026 for Cognito Assistant, Nov 9, 2026 for Trusted Help Center & FAQ; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 30, 2026 for Cognito Assistant, Nov 9, 2026 for Trusted Help Center & FAQ. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.