Cognify AI Upsell & Cross Sell vs UpsellPlus Checkout Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Cognify AI Upsell & Cross Sell, Nov 9, 2026 for UpsellPlus Checkout Upsell.
The short answer
- Only UpsellPlus Checkout Upsell lists a free plan. Paid plans start at $9/month for Cognify AI Upsell & Cross Sell and $49/month for UpsellPlus Checkout Upsell.
- UpsellPlus Checkout Upsell lists 9 features Cognify AI Upsell & Cross Sell’s listing doesn’t mention, including Announcement bar, Free gifts, Gift wrap.
Head to head
Grow AOV, post-purchase, BOGO, offers, funnels, gifts
- United States
- United Kingdom
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 active campaign
- · 1,000 widget impressions
- · 10 AI chat queries
Starter
- · 100 AI chat queries
- · 3 active campaigns
- · Email support
Growth
- · 10 active campaigns
- · 400 AI chat queries
- · A/B testing
- · Priority support
Pro
- · 1000 AI queries/mo
- · Advanced A/B testing
- · Unlimited campaigns
- · VIP chat support
Free
- · Analytics
- · Build for free. Launch with a free trial
- · Checkout Upsells (Plus only)
- · Choose from all 12 upsell types
- · Product, Cart, Post-purchase upsells
Launch
- · Cart Page, Pop-up & Drawer Upsells
- · Earn back fees with UpsellPlus Earn
- · Free Gifts
- · Multivariate A/B testing
- · Post-purchase Upsells
- · Product Page Upsells
Shopify Plus
- · AI recommendations
- · Checkout Customization
- · Checkout Upsells
- · Earn back fees with UpsellPlus Earn
- · Everything in Basic, plus:
- · Thank You Page Customizations
Scale
- · Checkout & TY page Customization
- · Checkout Upsells
- · Earn back fees with UpsellPlus Earn
- · Everything in Basic, plus:
- · Live support with 30s replies
- · Multivariate A/B Testing
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCognify is an AI-powered upsell and cross-sell app for Shopify that automatically increases your average order value (AOV) at every stage of the customer journey. Cognify shows frequently bought together offers at checkout, one-click post-purchase upsells, and smart cross-sells in cart — all powered by your store's real sales data, not manual rules.
UpsellPlus helps increase average order value with personalized upsells and cross sells across product pages, cart drawers, checkout, post purchase, thank you, order status and customer account pages. Staff can also upsell in store with offers on the Shopify POS home screen, added in one tap. Create one click post purchase offers, free gifts, subscription upgrades and checkout customizations.
- AI-powered product recommendations that learn from your store's sales patterns
- One-click post-purchase upsells without re-entering payment details
- Checkout upsell offers with custom discounts and countdown timers
- Customize checkout, cart and post-purchase page with upsells and customizations
- Upsell one-off purchases to subscriptions to grow your recurring revenue
- Add custom fields to checkout page for gift message, delivery date/notes
- A/B test checkout upsells to learn what works best
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cognify AI Upsell & Cross Sell |  UpsellPlus Checkout Upsell |
|---|---|---|
| Detected stores | Not published | 108 |
| Net store change, 28 days | 0 | +15 |
| Stores added, 28 days | Not enough data | 17 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Sweden |
Reviews
| Measure | Cognify AI Upsell & Cross Sell | UpsellPlus Checkout Upsell |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 151 |
| New reviews, 28 days | Not enough data | 6 |
| Reviewers a year or more in | Not enough data | 11% |
Pricing
| Measure | Cognify AI Upsell & Cross Sell | UpsellPlus Checkout Upsell |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Cognify AI Upsell & Cross Sell | UpsellPlus Checkout Upsell |
|---|---|---|
| Shopify category rank | #1158 | #22 |
| Shopify App Charts | Not on this week’s charts | #10 in Checkout - Other |
| Built for Shopify | No | Yes |
| Launched | Feb 18, 2026 | Nov 3, 2021 |
| Languages | 1 | 1 |
| Developer | Cognify Suite | UpsellPlus |
FAQ
Cognify AI Upsell & Cross Sell and UpsellPlus Checkout Upsell: common questions
- Is Cognify AI Upsell & Cross Sell or UpsellPlus Checkout Upsell cheaper?
- Only UpsellPlus Checkout Upsell lists a free plan. Paid plans start at $9/month for Cognify AI Upsell & Cross Sell and $49/month for UpsellPlus Checkout Upsell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cognify AI Upsell & Cross Sell lists 8 the others don’t mention, such as Bundles, Custom CSS, Custom HTML, Custom rules. UpsellPlus Checkout Upsell lists 9 the others don’t mention, such as Announcement bar, Free gifts, Gift wrap, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Cognify AI Upsell & Cross Sell, Nov 9, 2026 for UpsellPlus Checkout Upsell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Cognify AI Upsell & Cross Sell, Nov 9, 2026 for UpsellPlus Checkout Upsell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.