Charla Live Chat vs InsightLab Comms Hub
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only Charla Live Chat lists a free plan.
- Charla Live Chat lists 23 features InsightLab Comms Hub’s listing doesn’t mention, including Agent analytics, Agent avatar, AI chatbots.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · Automated Chatflows and AI Chatbots
- · Includes 1 Agent
- · Includes 1 Site
- · Unlimited Conversations
- · Visitor Insights
- · iOS and Mobile Apps
Starter
- · All Free Plan Features
- · Messenger/Instagram/WhatsApp Integration
- · Remove Charla Branding
- · Unlimited AI Conversations
- · Unlimited History
Comms Hub
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCharla is your all-in-one AI customer support app for Shopify—bringing live chat, smart AI chatbots, and full omnichannel messaging (WhatsApp, Instagram, and Messenger) into one simple inbox. Help customers instantly, automate common questions, and boost sales with 24/7 support powered by your own knowledge base and built-in help desk.
InsightLab Comms Hub enhances your way of communicating with your customers. Access messages from all customers in one place. Easily start conversations and keep track of chats. Create document to send. Create frequent messages to save time. Manage staff members using different permissions.
- Take the load off your agents with custom Chat flows.
- Knowledge Base and Help Desk. Every tool you need to deliver the best support.
- Chat on the Go. Native iOS and Android App to always be connected on the go
- Multi-Site Support. Have one inbox for all your different stores.
- Access all messages with your customers in the hub.
- Message, reply and chat with your customers using both email and sms.
- Create and upload documents to attach to your messages.
- Create frequent messages that can easily be sent to customers.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Charla Live Chat |  InsightLab Comms Hub |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Charla Live Chat | InsightLab Comms Hub |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Charla Live Chat | InsightLab Comms Hub |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $12/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | Charla Live Chat | InsightLab Comms Hub |
|---|---|---|
| Shopify category rank | #505(ahead) | #955 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 8, 2023 | Jul 13, 2026 |
| Languages | 1 | 2 |
| Developer | Charla Live Chat | Insight Retail Management |
FAQ
Charla Live Chat and InsightLab Comms Hub: common questions
- Is Charla Live Chat or InsightLab Comms Hub cheaper?
- Only Charla Live Chat lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Charla Live Chat lists 23 the others don’t mention, such as Agent analytics, Agent avatar, AI chatbots, Behavior tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.