Charla Live Chat vs Formilla Live Chat + Chatbot
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Charla Live Chat, Nov 8, 2026 for Formilla Live Chat + Chatbot.
The short answer
- On the Shopify App Store: Charla Live Chat 5.0 from 3 reviews and Formilla Live Chat + Chatbot 5.0 from 21 reviews.
- Both list a free plan. Paid plans start at $12/month for Charla Live Chat and $17.49/month for Formilla Live Chat + Chatbot.
- Charla Live Chat lists 26 features Formilla Live Chat + Chatbot’s listing doesn’t mention, including Agent analytics, Agent avatar, AI chatbots.
Head to head
Live chat with visitors in real-time.
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · Automated Chatflows and AI Chatbots
- · Includes 1 Agent
- · Includes 1 Site
- · Unlimited Conversations
- · Visitor Insights
- · iOS and Mobile Apps
Starter
- · All Free Plan Features
- · Messenger/Instagram/WhatsApp Integration
- · Remove Charla Branding
- · Unlimited AI Conversations
- · Unlimited History
Free
- · 1 Chat Agent
- · Banned Visitors*
- · Canned Messages*
- · Custom Branding + Language
- · Marketing Popups*
- · Mobile apps for iPhone/Android
Premium
- · 3rd Party Integrations
- · A.I. Chatbots*
- · Automatic Chat Popups
- · Chat Departments
- · Custom Schedule
- · Everything in Free and:
Professional
- · 2 Chat Agents
- · A.I. Chatbots*
- · Everything in Premium and:
- · File Sharing
- · Marketing Popups*
- · Real-time Visitor Monitoring
Enterprise
- · A.I. Chatbots*
- · AI Insights & Reporting
- · AI Setup & Training
- · Advanced Integrations
- · Custom Implementation
- · Dedicated Onboarding
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCharla is your all-in-one AI customer support app for Shopify—bringing live chat, smart AI chatbots, and full omnichannel messaging (WhatsApp, Instagram, and Messenger) into one simple inbox. Help customers instantly, automate common questions, and boost sales with 24/7 support powered by your own knowledge base and built-in help desk.
Formilla Live Chat offers real-time chat and A.I. Chatbots powered by ChatGPT, which have proven to increase sales and improve support. Add a "Chat with us" button to your website now. Customers prefer live chat over phone & email since they can get immediate assistance. Be sure to check out our marketing popups to engage customers in various cool ways. All packages come with marketing features.
- Take the load off your agents with custom Chat flows.
- Knowledge Base and Help Desk. Every tool you need to deliver the best support.
- Chat on the Go. Native iOS and Android App to always be connected on the go
- Multi-Site Support. Have one inbox for all your different stores.
- See visitors on your site in real-time and request to chat right from our app.
- Enable a chatbot to qualify leads 24/7 and market your products automatically.
- Live chat with your customers from anywhere in the world with our mobile apps.
- Marketing popups to promote your products in engaging ways to boost conversions.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Charla Live Chat |  Formilla Live Chat + Chatbot |
|---|---|---|
| Detected stores | Not published | 70 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Electronics |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Charla Live Chat | Formilla Live Chat + Chatbot |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 3 | 21(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Charla Live Chat | Formilla Live Chat + Chatbot |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $12/month(ahead) | $17.49/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Charla Live Chat | Formilla Live Chat + Chatbot |
|---|---|---|
| Shopify category rank | #505 | #334(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 8, 2023 | Jun 3, 2014 |
| Languages | 1 | 1 |
| Developer | Charla Live Chat | Formilla.com |
FAQ
Charla Live Chat and Formilla Live Chat + Chatbot: common questions
- Is Charla Live Chat or Formilla Live Chat + Chatbot cheaper?
- Both list a free plan. Paid plans start at $12/month for Charla Live Chat and $17.49/month for Formilla Live Chat + Chatbot. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Charla Live Chat or Formilla Live Chat + Chatbot?
- On the Shopify App Store: Charla Live Chat 5.0 from 3 reviews and Formilla Live Chat + Chatbot 5.0 from 21 reviews.
- What features does each app list that the other doesn’t?
- Charla Live Chat lists 26 the others don’t mention, such as Agent analytics, Agent avatar, AI chatbots, Behavior tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Charla Live Chat, Nov 8, 2026 for Formilla Live Chat + Chatbot; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Charla Live Chat, Nov 8, 2026 for Formilla Live Chat + Chatbot. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.