Blueshift vs Freshmarketer: Email & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for Blueshift, Oct 14, 2026 for Freshmarketer.
The short answer
- Only Freshmarketer lists a free plan.
- Freshmarketer lists 7 features Blueshift’s listing doesn’t mention, including Custom code, Drip campaigns, Forms.
Head to head
Email, SMS, WhatsApp, Live chat, and Bot
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free forever
- · Contact & List management
- · Email campaigns
- · Forms and website tracking
- · Live chat
Enterprise
- · AI-powered multichannel engagement
- · Automated journeys
- · Event-based segments
- · Shopify playbooks
Enterprise
- · AI-powered multichannel engagement
- · Automated journeys
- · Event-based segments
- · Shopify playbooks
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEasily identify your customers’ likelihood to engage, purchase, and churn using Blueshift’s AI-powered intelligent customer engagement platform. Create deeply personalized, self-optimizing customer journeys that adapt in real-time while giving 1:1 experiences to customers across every channel. Built for busy marketers. No data team needed
With Freshmarketer, you can engage with buyers wherever they are and provide consistent cross-channel experiences. Convert abandoned carts into sales with messages and offers via email, WhatsApp, SMS, and chat. Personalize your campaigns based on buyers’ interests and behavior to increase conversion rates. You can also resolve issues faster and support your customers with rich context in just one app.
- Combine Shopify data with other sources to create 360-degree customer profiles
- Target customers likely to engage, purchase, churn, and more with Customer AI
- Present customers with personalized AI recommendations for highest engagement
- Engage customers across email, paid media, SMS, and in-app push channels
- Engage with buyers across email, WhatsApp, SMS, chat, and social media
- Sync all historical data from Shopify to contextually engage with customers
- Choose from pre-built e-commerce templates for multichannel marketing campaigns
- Automate social media posts on Instagram and Facebook to drive engagement
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Blueshift |  Freshmarketer |
|---|---|---|
| Detected stores | 7 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Furniture, Food, Beverages & Tobacco | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | Blueshift | Freshmarketer |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 19 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Blueshift | Freshmarketer |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $18/month |
| Longest free trial | Not listed | 21 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Blueshift | Freshmarketer |
|---|---|---|
| Shopify category rank | #306 | #172(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 11, 2024 | Mar 29, 2022 |
| Languages | 1 | 1 |
| Developer | Blueshift | Freshworks |
FAQ
Blueshift and Freshmarketer: common questions
- Is Blueshift or Freshmarketer cheaper?
- Only Freshmarketer lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Blueshift lists 6 the others don’t mention, such as A/B testing, APIs and webhooks, Consent collection, Exit intent. Freshmarketer lists 7 the others don’t mention, such as Custom code, Drip campaigns, Forms, Insights and tips. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for Blueshift, Oct 14, 2026 for Freshmarketer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for Blueshift, Oct 14, 2026 for Freshmarketer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.