StoreFAQ: Product FAQ Chatbot vs Cognito Assistant
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for StoreFAQ, Jul 30, 2026 for Cognito Assistant.
The short answer
- Only StoreFAQ lists a free plan.
- StoreFAQ lists 22 features Cognito Assistant’s listing doesn’t mention, including Accordions, AI generation, Collection page.
Head to head
- United States
- Australia
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI Chatbot & Write FAQs with AI
- · AI Conversations 25 (Lifetime)
- · FAQ Export/Import
- · Instant Answer with Live Chat
- · Standard Support
- · Train on AI Products Up to 50
Professional
- · AI Chatbot & Write FAQs with AI
- · AI Conversations 50/mon
- · Dedicated Support
- · Instant Answer with Live Chat
- · Multilingual FAQ
- · Train on AI Products Up to 150
Growth
- · AI Chatbot & Write FAQs with AI
- · AI Conversations 100/mon
- · Dedicated Support
- · Instant Answer with Live Chat
- · Multilingual FAQ
- · Train on AI Products Up to 300
Enterprise
- · AI Chatbot & Write FAQs with AI
- · AI Conversations 500/mon
- · Instant Answer with Live Chat
- · Multilingual FAQ
- · Priority Support
- · Train on AI Products Up to 2,000
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStoreFAQ helps merchants build SEO-friendly FAQ pages, product FAQs, and an AI Chatbot for instant customer support. Connect StoreFAQ to Claude and ChatGPT with MCP to write, update, and manage FAQs through simple chat prompts. Create answers faster with AI, organize them with a drag-and-drop builder, and display them anywhere.
Cognito Assistant helps merchants answer FAQ questions without staffing live chat. You can add questions and answers in the app, or import them through a CSV format. A theme app embed adds a chat widget to the Storefront. User asks query. App searches your FAQs and returns closest matching answer. If there is no match, it will display your fallback message and recommend related FAQ questions.
- Create help center with FAQs to enhance your customer experience
- Add FAQs seamlessly on any product page & turn your visitors into customers
- Design your FAQ page as you want and organize FAQs with drag-&-drop FAQ builder
- Export or Import FAQs easily & build your customer service center instantly
- Create and edit FAQ questions and answers in the admin
- Import FAQs at once using a CSV
- Smart search matches customer questions to your FAQs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  StoreFAQ |  Cognito Assistant |
|---|---|---|
| Detected stores | 113 | Not published |
| Net store change, 28 days | −5 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Australia, Canada | Not published |
Reviews
| Measure | StoreFAQ | Cognito Assistant |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 160 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | 11% | Not enough data |
Pricing
| Measure | StoreFAQ | Cognito Assistant |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $7.99/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | StoreFAQ | Cognito Assistant |
|---|---|---|
| Shopify category rank | #3(ahead) | #69 |
| Shopify App Charts | #4 in FAQ | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 3, 2024 | Jul 27, 2026 |
| Languages | 1 | 1 |
| Developer | Storeware | Cognito Group |
FAQ
StoreFAQ and Cognito Assistant: common questions
- Is StoreFAQ or Cognito Assistant cheaper?
- Only StoreFAQ lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- StoreFAQ lists 22 the others don’t mention, such as Accordions, AI generation, Collection page, Custom CSS. Cognito Assistant lists 4 the others don’t mention, such as FAQs, Greetings, Instant answers, Welcome messages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for StoreFAQ, Jul 30, 2026 for Cognito Assistant; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for StoreFAQ, Jul 30, 2026 for Cognito Assistant. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.