Because: CRO + Personalization vs UpsellPlus Checkout Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- UpsellPlus Checkout Upsell is detected on 6× as many Shopify stores as Because: 108 vs 18 as of Nov 8, 2026.
- On the Shopify App Store: Because 4.9 from 77 reviews and UpsellPlus Checkout Upsell 5.0 from 151 reviews.
- Both list a free plan. Paid plans start at $99/month for Because and $49/month for UpsellPlus Checkout Upsell.
- UpsellPlus Checkout Upsell lists 11 features Because’s listing doesn’t mention, including AI recommendations, Click-through rates, Funnel performance.
Head to head
Add banners & bars to show promos, inventory, shipping & more
Grow AOV, post-purchase, BOGO, offers, funnels, gifts
- United States
- United Kingdom
- India
- United States
- United Kingdom
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Talk to Us
- · Stores with 2,500+ orders/mo, contact us
$99/mo
- · All Features Included
- · Up to $500K Annual Store Revenue
- · Up to 500 orders/mo
$499/mo
- · All Features Included
- · Up to $3M Annual Store Revenue
- · Up to 2,500 orders/mo
Free
- · Analytics
- · Build for free. Launch with a free trial
- · Checkout Upsells (Plus only)
- · Choose from all 12 upsell types
- · Product, Cart, Post-purchase upsells
Launch
- · Cart Page, Pop-up & Drawer Upsells
- · Earn back fees with UpsellPlus Earn
- · Free Gifts
- · Multivariate A/B testing
- · Post-purchase Upsells
- · Product Page Upsells
Shopify Plus
- · AI recommendations
- · Checkout Customization
- · Checkout Upsells
- · Earn back fees with UpsellPlus Earn
- · Everything in Basic, plus:
- · Thank You Page Customizations
Scale
- · Checkout & TY page Customization
- · Checkout Upsells
- · Earn back fees with UpsellPlus Earn
- · Everything in Basic, plus:
- · Live support with 30s replies
- · Multivariate A/B Testing
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBecause enables high-converting, personalized customer journeys from homepage to cart. Add new high-converting content using your Klaviyo segment data, UTM data, and Shopify product data. No developer needed. Turn every campaign into an A/B test and drive more revenue for your business. Transform campaigns with real-time A/B testing and boost revenue with dynamic product recommendations and banners.
UpsellPlus helps increase average order value with personalized upsells and cross sells across product pages, cart drawers, checkout, post purchase, thank you, order status and customer account pages. Staff can also upsell in store with offers on the Shopify POS home screen, added in one tap. Create one click post purchase offers, free gifts, subscription upgrades and checkout customizations.
- Add banners, top bars, badges, & more on your product, collection, & cart pages.
- Increase CR through dynamic personalization using Klaviyo and Shopify data.
- Give shoppers reasons to buy from your store on every page.
- Edit pages faster with Canva-like editor and stop chasing developers for help.
- Customize checkout, cart and post-purchase page with upsells and customizations
- Upsell one-off purchases to subscriptions to grow your recurring revenue
- Add custom fields to checkout page for gift message, delivery date/notes
- A/B test checkout upsells to learn what works best
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Because |  UpsellPlus Checkout Upsell |
|---|---|---|
| Detected stores | 18 | 108(ahead) |
| Net store change, 28 days | −30 | +15 |
| Stores added, 28 days | Not enough data | 17 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Food, Beverages & Tobacco, Furniture | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, India | United States, United Kingdom, Sweden |
Reviews
| Measure | Because | UpsellPlus Checkout Upsell |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 77 | 151(ahead) |
| New reviews, 28 days | Not enough data | 6 |
| Reviewers a year or more in | Not enough data | 11% |
Pricing
| Measure | Because | UpsellPlus Checkout Upsell |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $99/month | $49/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Because | UpsellPlus Checkout Upsell |
|---|---|---|
| Shopify category rank | Not enough data | #22 |
| Shopify App Charts | Not on this week’s charts | #11 in Checkout - Other |
| Built for Shopify | No | Yes |
| Launched | Sep 21, 2020 | Nov 3, 2021 |
| Languages | 1 | 1 |
| Developer | Because | UpsellPlus |
FAQ
Because and UpsellPlus Checkout Upsell: common questions
- Which is more popular, Because or UpsellPlus Checkout Upsell?
- UpsellPlus Checkout Upsell is detected on 6× as many Shopify stores as Because: 108 vs 18 as of Nov 8, 2026.
- Is Because or UpsellPlus Checkout Upsell cheaper?
- Both list a free plan. Paid plans start at $99/month for Because and $49/month for UpsellPlus Checkout Upsell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Because or UpsellPlus Checkout Upsell?
- On the Shopify App Store: Because 4.9 from 77 reviews and UpsellPlus Checkout Upsell 5.0 from 151 reviews.
- What features does each app list that the other doesn’t?
- Because lists 5 the others don’t mention, such as Bundles, Custom rules, Drag-and-drop editor, Free shipping. UpsellPlus Checkout Upsell lists 11 the others don’t mention, such as AI recommendations, Click-through rates, Funnel performance, Gift wrap. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.