ATB: Attribution Reports vs Prism: Ad Attribution & CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ATB is detected on 2.1× as many Shopify stores as Prism: 29 vs 14 as of Nov 9, 2026.
- On the Shopify App Store: ATB 4.8 from 9 reviews and Prism 5.0 from 5 reviews.
- Paid plans start at $199/month for ATB and $29/month for Prism.
- ATB lists 3 features Prism’s listing doesn’t mention, including Custom reports, Report scheduling, Segmentation.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
- Singapore
- Australia
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Startup
Growth
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Prism ties each Shopify order to the channel, campaign, ad set and ad that drove it. A first-party pixel and server-side tracking capture the journey. When a browser blocks the pixel, Prism rebuilds it from Shopify order data. Compare six attribution models or build your own, and send purchases to Meta Conversions API and Google Ads so they optimize on real sales.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Multi-touch attribution (event tracking, custom & proprietary models)
- Real-time customer journey (marketing channels)
- P&L view & tracking (customizable cost buckets)
- RoAS tracking (integrates with Meta and Google Ads)
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  Prism |
|---|---|---|
| Detected stores | 29(ahead) | 14 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Home & Garden, Food, Beverages & Tobacco, Vehicles & Parts |
| Top store countries | United States, Canada, United Kingdom | Singapore, Australia, Hong Kong |
Reviews
| Measure | ATB | Prism |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 9(ahead) | 5 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ATB and Prism: common questions
- Which is more popular, ATB or Prism?
- ATB is detected on 2.1× as many Shopify stores as Prism: 29 vs 14 as of Nov 9, 2026.
- Is ATB or Prism cheaper?
- Paid plans start at $199/month for ATB and $29/month for Prism. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ATB or Prism?
- On the Shopify App Store: ATB 4.8 from 9 reviews and Prism 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- ATB lists 3 the others don’t mention, such as Custom reports, Report scheduling, Segmentation. Prism lists 3 the others don’t mention, such as Funnel analysis, Profit insights, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.