Attribute: Checkout Survey vs Census: Customer Surveys

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Attribute, Nov 9, 2026 for Census.

The short answer

  • On the Shopify App Store: Attribute 3.0 from 2 reviews and Census 5.0 from 25 reviews.
  • Only Census lists a free plan. Paid plans start at $39/month for Attribute and $25/month for Census.
  • Census lists 18 features Attribute’s listing doesn’t mention, including AI insights, Analytics dashboard, Attribution.

Head to head

Detected stores

Attribute: —
Census: 60

App Store reviews

Attribute: 2
Census: 25
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Let your customers tell you how they found you.

Rule-Based Post-Purchase & Attribution Surveys

Categories
  • Discounts
  • Analytics
  • Surveys
Languages
—
  • English
  • French
  • Spanish
  • German
Launched
Mar 11, 2022
Jul 22, 2021
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
0active installs
60active installs
  • Adanola
  • PANGAIA
  • Billionaire Boys Club
  • The Body Shop
  • Timex US
+55 more
Most common store size
—
201-500 products27%
Top countries
—
  • United Kingdom62%
  • Netherlands12%
  • United States7%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JulMarSepNovJunAugFebMarAttribute: Checkout Survey: 1 reviews in July 2022Attribute: Checkout Survey: 1 reviews in June 2024Census: Customer Surveys: 1 reviews in February 2023Census: Customer Surveys: 1 reviews in March 2023Census: Customer Surveys: 1 reviews in August 2023Census: Customer Surveys: 1 reviews in September 2023Census: Customer Surveys: 1 reviews in October 2023Census: Customer Surveys: 1 reviews in November 2023Census: Customer Surveys: 2 reviews in January 2024Census: Customer Surveys: 1 reviews in July 2024Census: Customer Surveys: 3 reviews in August 2024Census: Customer Surveys: 1 reviews in January 2025Census: Customer Surveys: 1 reviews in February 2025Census: Customer Surveys: 1 reviews in March 2025
AttributeCensusCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $39 to $199/month
From $0 to $50/month
Plans
Basic$39/month
7-day free trial$39 for 1,000 Survey Entries per month, $20 per additional 1,000 entries.
  • · 1,000 Survey Entries per Month
Professional$99/month
7-day free trial$99 for 5,000 Survey Entries per month, $25 per additional 1,000 entries.
  • · 5,000 Survey Entries per Month
  • · Klaviyo Integration
Unlimited$199/month
7-day free trial$199 for Unlimited Survey Entries
  • · Klaviyo Integration
  • · Unlimited Survey Entries per Month
Free Always PlanFree
  • · Questions from our large bank
  • · Some core data dashboard metrics
  • · Unlimited survey responses
  • · View all responses without limitation
Premium Plan$25/month
28-day free trial
  • · AI-generated actionable recommendations
  • · Custom questions
  • · Customise and style forms
  • · Dynamic rule-based questions
  • · Unlimited survey responses
Platinum Plan$50/month
28-day free trial
  • · Everything in the Premium plan
  • · Export additional data
  • · On-site surveys for prospecting data
  • · POS surveys for instore
Coverage
0 of 19 features0%
19 of 19 features100%
Unique strengths
—
  • AI insights
  • Analytics dashboard
  • Attribution
  • Checkout analytics
  • +14 more
Analytics
0%0/8
100%8/8
Customer behavior
0%0/2
100%2/2
Marketing and sales
0%0/4
100%4/4
Visuals and reports
0%0/2
100%2/2
Surveys
0%0/11
100%11/11
Form customization
0%0/6
100%6/6
Submission management
0%0/1
100%1/1
Survey types
0%0/4
100%4/4
0019onlybothonly
AttributeCensus19 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Attribute3.0(2)Census5.0(25)
Works with also listed by another
—
  • Checkout
  • Shopify POS
  • Shopify Flow
  • Swap Commerce
How it sells itself

Attribute lets you see exactly where your customers are actually coming from. Get direct insight into which advertising and growth strategies are working and which ones aren't - by getting 1st party data straight from your customers. Get clear visual insights, charts, and reporting without any heavy lifting from the brand.

Census turns the order confirmation page into your richest source of first-party data. Deploy intelligent, rule-based surveys exactly where customers are most engaged and turn their answers into a genuine competitive edge: smarter attribution, deeper on-site feedback, customer insights and overall sentiment.

Key points
—
  • Ask rule-based questions for key ecommerce variables, with sophisticated logic.
  • Gather valuable feedback on where users first discovered your brand or business.
  • View reports on submissions and filter based on key variables.
  • AI-generated actionable recommendations for your store.
Screenshots
—
Zero Party Data
Dynamic RulesMore than just dataIntuitive Dashboard

Installed with

Attribute3.0(2)Census5.0(25)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAttributeCensus
Detected storesNot published60as of Nov 9, 2026
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesNot publishedUnited Kingdom, Netherlands, United States

Reviews

MeasureAttributeCensus
App Store rating3.0 ★5.0 ★(ahead)
App Store reviews225(ahead)
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAttributeCensus
Free planNot listedYes
Lowest paid monthly plan$39/month$25/month(ahead)
Longest free trial7 days28 days
Plans listed33

Listing

MeasureAttributeCensus
Shopify category rankNot enough data#45in Surveys
Shopify App ChartsNot on this week’s charts#10 in Surveys
Built for ShopifyNoNo
LaunchedMar 11, 2022Jul 22, 2021
LanguagesNot published4English, French, Spanish
DeveloperAttributeVervaunt

FAQ

Attribute and Census: common questions

Is Attribute or Census cheaper?
Only Census lists a free plan. Paid plans start at $39/month for Attribute and $25/month for Census. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Attribute or Census?
On the Shopify App Store: Attribute 3.0 from 2 reviews and Census 5.0 from 25 reviews.
What features does each app list that the other doesn’t?
Census lists 18 the others don’t mention, such as AI insights, Analytics dashboard, Attribution, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Attribute, Nov 9, 2026 for Census; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Attribute, Nov 9, 2026 for Census. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.