AskOrigin vs Prism: Ad Attribution & CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Prism is detected on 7× as many Shopify stores as AskOrigin: 14 vs 2 as of Nov 9, 2026.
- On the Shopify App Store: AskOrigin 5.0 from 2 reviews and Prism 5.0 from 5 reviews.
- Paid plans start at $49.90/month for AskOrigin and $29/month for Prism.
- Prism lists 6 features AskOrigin’s listing doesn’t mention, including AI insights, Cohort analysis, Custom dashboards.
Head to head
- United States
- Singapore
- Australia
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Ad Performance Analysis
- · Channel performance breakdown
- · First-party tracking
- · Full customer journey mapping
- · Multi-touch attribution
- · Unlimited stores
Pro
- · Ad Performance Analysis
- · Channel performance breakdown
- · First-party tracking
- · Full customer journey mapping
- · Multi-touch attribution
- · Unlimited stores
Scale
- · Ad Performance Analysis
- · Channel performance breakdown
- · First-party tracking
- · Full customer journey mapping
- · Multi-touch attribution
- · Unlimited stores
Enterprise
- · Ad Performance Analysis
- · Channel performance breakdown
- · First-party tracking
- · Full customer journey mapping
- · Multi-touch attribution
- · Unlimited stores
Startup
Growth
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrack where your sales really come from, and stop paying for ads that don't work. AskOrigin shows every touchpoint on your customer's journey, not just the last click. Curious how Meta, Google and TikTok really compare? See true ROAS, orders and revenue per campaign in one dashboard, or dig deeper with six attribution models. Worried about iOS 14 and cookie blocking?
Prism ties each Shopify order to the channel, campaign, ad set and ad that drove it. A first-party pixel and server-side tracking capture the journey. When a browser blocks the pixel, Prism rebuilds it from Shopify order data. Compare six attribution models or build your own, and send purchases to Meta Conversions API and Google Ads so they optimize on real sales.
- See the full customer journey, every touchpoint, from first click to sale.
- Spot wasted spend instantly and know which ads are profitable.
- True ROAS per campaign so you scale winners and kill losers with confidence.
- Recover the signal Meta is missing so ads optimize toward real buyers.
- Multi-touch attribution (event tracking, custom & proprietary models)
- Real-time customer journey (marketing channels)
- P&L view & tracking (customizable cost buckets)
- RoAS tracking (integrates with Meta and Google Ads)
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AskOrigin |  Prism |
|---|---|---|
| Detected stores | 2 | 14(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden | Home & Garden, Food, Beverages & Tobacco, Vehicles & Parts |
| Top store countries | United States | Singapore, Australia, Hong Kong |
Reviews
| Measure | AskOrigin | Prism |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2 | 5(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
AskOrigin and Prism: common questions
- Which is more popular, AskOrigin or Prism?
- Prism is detected on 7× as many Shopify stores as AskOrigin: 14 vs 2 as of Nov 9, 2026.
- Is AskOrigin or Prism cheaper?
- Paid plans start at $49.90/month for AskOrigin and $29/month for Prism. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, AskOrigin or Prism?
- On the Shopify App Store: AskOrigin 5.0 from 2 reviews and Prism 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- AskOrigin lists 4 the others don’t mention, such as Activity tracking, GDPR compliance, Multi-store reports, Visitor IP. Prism lists 6 the others don’t mention, such as AI insights, Cohort analysis, Custom dashboards, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.