Appstle Loyalty Program Reward vs Marsello: Loyalty, Email, SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Appstle Loyalty Program Reward is detected on 268× as many Shopify stores as Marsello: 3,482 vs 13 as of Nov 8, 2026.
- On the Shopify App Store: Appstle Loyalty Program Reward 5.0 from 1,475 reviews and Marsello 4.2 from 162 reviews.
- Only Appstle Loyalty Program Reward lists a free plan. Paid plans start at $10/month for Appstle Loyalty Program Reward and $60/month for Marsello.
- Marsello lists 39 features Appstle Loyalty Program Reward’s listing doesn’t mention, including Abandoned cart, AI generation, Analytics.
Head to head
Email Marketing, Marketing Automation, SMS & Loyalty Rewards
- United States
- United Kingdom
- Australia
- United States
- Australia
- New Zealand
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · - 24/7 Live Support in Minutes + More!
- · - Basic Branding & App integrations
- · - Customer Referral Program + Rewards
- · - Emails at Critical Loyalty Milestones
- · - Free Up to 250 Orders Per Month
- · - Loyalty Pages + Store Credits
STARTER
- · - 24/7 Live Support in Minutes + More!
- · - Advance Loyalty Program Branding
- · - All Features in the Free Plan +
- · - Loyalty Nudges (on-site pop-ups)
- · - Omnichannel Loyalty Management
- · - Shopify POS (Earn + Redeem Points)
BUSINESS (Biz)
- · - 24/7 Live Support in Minutes + More!
- · - Advanced Rewards Redemption Settings
- · - All Features in the Starter Plan +
- · - Bulk Automations (Points Changes, etc)
- · - Custom Email HTML
- · - Custom Points Expiration Settings
BUSINESS PREMIUM
- · *PING US FOR ENTERPRISE & UNLIMITED PLAN
- · *PING US FOR HYDROGEN, APIs & WEBHOOK
- · - 24/7 Live Support in Minutes + More!
- · - Advanced Analytics Panel + Deep Dive
- · - All Features in the Business Plan +
- · - Checkout Pts Redemption (Shopify Plus)
Loyalty Launch
- · Analytics & reporting
- · Apple & Google Wallet
- · Branded customer portal
- · Customer feedback surveys
- · Customer referrals (Basic)
- · Loyalty automations (Basic)
Loyalty Accelerate
- · API access
- · Advanced reward conditions
- · Custom earn options
- · Everything in Launch +
- · Loyalty program-enhancing integrations
- · Points promotions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAppstle Loyalty Program and Rewards offers a customizable, user-friendly solution with Points, Store Credits, Rewards, Referrals, VIP perks, Cart and Checkout redemption, and more, to build customer loyalty and retention. 'Built for Shopify', with native Shopify POS and Appstle portfolio integration, Appstle Loyalty boosts revenue, growth, and CLTV.
Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.
- Offer loyalty & reward program in any form that suits your brand. We support all
- Customize loyalty program to drive adoption, & efficiently manage to grow CLTV
- Engage with customers across their journey, to increase retention & loyalty
- Present feature-rich customer portal with one click login & quick action links
- Design and launch an omnichannel loyalty program with ease. No code required.
- Enhance customer growth with email campaigns, automations, notifications & more.
- Connect your eCommerce & POS systems to create a seamless loyalty experience.
- Increase customer retention with customizable rewards, points, and VIP tiers.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Appstle Loyalty Program Reward |  Marsello |
|---|---|---|
| Detected stores | 3,482(ahead) | 13 |
| Net store change, 28 days | +75 | 0 |
| Stores added, 28 days | 108(ahead) | 3 |
| Big-brand share | 9% | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, Australia | United States, Australia, New Zealand |
Reviews
| Measure | Appstle Loyalty Program Reward | Marsello |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.2 ★ |
| App Store reviews | 1,475(ahead) | 162 |
| New reviews, 28 days | 54(ahead) | 0 |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Appstle Loyalty Program Reward | Marsello |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $60/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Appstle Loyalty Program Reward | Marsello |
|---|---|---|
| Shopify category rank | #3 | #97 |
| Shopify App Charts | #7 in Loyalty and rewards | #7 on Featured by Shopify in Email marketing |
| Built for Shopify | Yes | No |
| Launched | Feb 2, 2023 | May 29, 2017 |
| Languages | 1 | 1 |
| Developer | Appstle Loyalty | Marsello |
FAQ
Appstle Loyalty Program Reward and Marsello: common questions
- Which is more popular, Appstle Loyalty Program Reward or Marsello?
- Appstle Loyalty Program Reward is detected on 268× as many Shopify stores as Marsello: 3,482 vs 13 as of Nov 8, 2026.
- Is Appstle Loyalty Program Reward or Marsello cheaper?
- Only Appstle Loyalty Program Reward lists a free plan. Paid plans start at $10/month for Appstle Loyalty Program Reward and $60/month for Marsello. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Appstle Loyalty Program Reward or Marsello?
- On the Shopify App Store: Appstle Loyalty Program Reward 5.0 from 1,475 reviews and Marsello 4.2 from 162 reviews.
- What features does each app list that the other doesn’t?
- Appstle Loyalty Program Reward lists 8 the others don’t mention, such as Affiliate programs, Cash back, Cash back programs, Donations. Marsello lists 39 the others don’t mention, such as Abandoned cart, AI generation, Analytics, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.