Angreal vs Marginal

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 30, 2026 for Angreal, Oct 13, 2026 for Marginal.

The short answer

  • Only Marginal lists a free plan.
  • Marginal lists 2 features Angreal’s listing doesn’t mention, including Historical analysis, Profit insights.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
May 15, 2026
Sep 24, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
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From $0 to $99/month
Plans
Free
FreeFree
  • · Daily Shopify order sync
  • · Daily written recommendations
  • · No card needed
  • · Revenue, orders and Meta ad spend
Marginal Growth$59/month
14-day free trial
  • · Ask Analyst questions in plain English
  • · Blended CAC and ROAS across channels
  • · Daily written Executive Summary
  • · Meta, Google, TikTok and Pinterest
Marginal Pro$99/month
14-day free trial
  • · Cost coverage shown with every figure
  • · Everything in Growth
  • · Gross margin from Shopify product costs
  • · Gross profit tracked with revenue
Coverage
4 of 6 features67%
5 of 6 features83%
Unique strengths
  • Custom dashboards
  • Historical analysis
  • Profit insights
Analytics
67%4/6
83%5/6
Marketing and sales
67%2/3
100%3/3
Visuals and reports
67%2/3
67%2/3
132onlybothonly
AngrealMarginal6 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Angreal connects your Shopify store with your ad platforms to give you a complete picture of marketing performance. See how your Google Ads, Meta Ads, and Shopify campaigns work together to drive revenue. Track spend, conversions, and ROAS across every channel in a single dashboard.

Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data.

Key points
  • Combining Shopify revenue with Google and Meta ad performance
  • Marketing attribution modeling to see which campaigns actually drive purchases
  • AI-powered budget optimization recommendations based on real ROAS data
  • Blended ROAS and CAC across every channel, against real Shopify revenue
  • A written report every morning, with the sources behind every claim
  • Ask questions in plain English and get answers from your own data
  • Recommendations ranked by urgency, with the numbers behind each one
Screenshots
campaigns page
working dashboardshopify connectmain dashboard
Home with revenue, ad spend, blended ROAS, CAC and top change
Ask Analyst answering why CAC rose, with an evidence tableRecommendations ranked by urgency, each with its key metricMarginal home screen and morning report on a phone

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAngrealMarginal
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureAngrealMarginal
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAngrealMarginal
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$59/month
Longest free trialNot listed14 days
Plans listedNot published3

Listing

MeasureAngrealMarginal
Shopify category rank#1192in Analytics#921(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 15, 2026Sep 24, 2026
Languages1English1English
DeveloperAngrealMarginal

FAQ

Angreal and Marginal: common questions

Is Angreal or Marginal cheaper?
Only Marginal lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Angreal lists 1 the others don’t mention, such as Custom dashboards. Marginal lists 2 the others don’t mention, such as Historical analysis, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 30, 2026 for Angreal, Oct 13, 2026 for Marginal; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 30, 2026 for Angreal, Oct 13, 2026 for Marginal. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.