AmbassadorFlow Referrals vs Friendbuy: Referrals & Loyalty

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 30, 2026 for AmbassadorFlow Referrals, Nov 3, 2026 for Friendbuy.

The short answer

  • On the Shopify App Store: AmbassadorFlow Referrals 5.0 from 7 reviews and Friendbuy 4.9 from 13 reviews.
  • Friendbuy lists 14 features AmbassadorFlow Referrals’s listing doesn’t mention, including Badges, Cash back, Coupons.

Head to head

Detected stores

AmbassadorFlow Referrals: —
Friendbuy: 98

App Store reviews

AmbassadorFlow Referrals: 7
Friendbuy: 13

New reviews, 28 days

AmbassadorFlow Referrals: —
Friendbuy: 1
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Loyalty and rewards
  • Loyalty and rewards
Languages
  • English
  • English
Launched
Jul 2, 2026
Jan 20, 2023
Built for Shopify
Not badged
Not badged
Reviews per month
3 last full month
1 last full month
Detected stores
0active installs
98active installs
  • FIGS
  • '47
  • STAUD
  • Psycho Bunny
  • Vitaly
+93 more
Most common store size
—
11-50 products19%
Top countries
—
  • United States80%
  • Canada6%
  • Slovakia3%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035SepJulNovJulOctAmbassadorFlow Referrals: 3 reviews in July 2026AmbassadorFlow Referrals: 1 reviews in August 2026AmbassadorFlow Referrals: 3 reviews in October 2026Friendbuy: Referrals & Loyalty: 1 reviews in September 2023Friendbuy: Referrals & Loyalty: 1 reviews in February 2024Friendbuy: Referrals & Loyalty: 4 reviews in July 2025Friendbuy: Referrals & Loyalty: 2 reviews in August 2025Friendbuy: Referrals & Loyalty: 1 reviews in November 2025Friendbuy: Referrals & Loyalty: 2 reviews in January 2026Friendbuy: Referrals & Loyalty: 1 reviews in August 2026Friendbuy: Referrals & Loyalty: 1 reviews in October 2026
AmbassadorFlow ReferralsFriendbuyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $99 to $199/month
—
Plans
Performance$0/month + usage
  • · Fraud detection
  • · Multi-language & multi-currency
  • · Onboarding support
  • · Only pay for extra sales - no fixed cost
  • · Unlimited ambassadors & invites
Grow$99/month + usage
14-day free trial
  • · Everything in Performance Plan
  • · Only 3% fee instead of 10%
  • · Predictable costs at any scale
  • · Priority support
Scale$199/month + usage
14-day free trial
  • · Everything in Grow Plan
  • · Highest priority support
  • · Keep 99% of every sale
  • · Manual optimization by our team
  • · Priority access to new features
FreeFree to install
Monthly platform fees will apply based on an annual agreement
Coverage
2 of 16 features13%
16 of 16 features100%
Unique strengths
—
  • Badges
  • Cash back
  • Coupons
  • Custom rewards
  • +10 more
Loyalty and rewards
13%2/16
100%16/16
Program types
33%1/3
100%3/3
Rewards you can offer
8%1/13
100%13/13
0214onlybothonly
AmbassadorFlow ReferralsFriendbuy16 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
  • Shopify POS
  • Klaviyo
  • Attentive
  • Okendo
  • Iterable
  • Recharge
How it sells itself

Turn word of mouth into an automatic growth channel. AmbassadorFlow invites every customer to become an ambassador. They share a personal link and earn rewards when their friends buy. Invitations are sent across multiple touchpoints, increasing participation. More ambassadors mean more referrals, more sales, and more revenue. Recruitment, tracking, payouts, and fraud prevention run automatically.

Acquire new customers at a jaw-droppingly low CPA through word-of-mouth referrals, and increase customer retention with personalized loyalty rewards. Friendbuy automatically injects Friendbuy code into Shopify themes and checkout pages, so you can display referral and loyalty widgets and track conversions.

Key points
  • Recruit ambassadors automatically from multiple touchpoints.
  • Reward ambassadors automatically using store credit
  • Win-win: friends get discounts, ambassadors earn store credit.
  • Block self-referrals and discount abuse automatically.
  • Customizable Referral Program and Loyalty Program templates to get live fast
  • Comprehensive reporting, analytics, and concurrent A/B testing
  • Reliable fraud detection that prevents self referrals, and accounts for returns
Screenshots
watch your ambassadors share in real time
track every referral salegrow your ambassador baseturn every customer into an ambassador
Reporting & Analytics
A/B Testing & OptimizationCampaign Management

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAmbassadorFlow ReferralsFriendbuy
Detected storesNot published98as of Nov 3, 2026
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Food, Beverages & Tobacco
Top store countriesNot publishedUnited States, Canada, Slovakia

Reviews

MeasureAmbassadorFlow ReferralsFriendbuy
App Store rating5.0 ★(ahead)4.9 ★
App Store reviews713(ahead)
New reviews, 28 daysNot enough data1
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAmbassadorFlow ReferralsFriendbuy
Free planNot listedNot listed
Lowest paid monthly plan$99/monthNo monthly plan listed
Longest free trial14 daysNot listed
Plans listed31

Listing

MeasureAmbassadorFlow ReferralsFriendbuy
Shopify category rank#59(ahead)in Loyalty and rewards#85in Loyalty and rewards
Shopify App ChartsNot on this week’s charts#9 on Featured by Shopify in Loyalty and rewards
Built for ShopifyNoNo
LaunchedJul 2, 2026Jan 20, 2023
Languages1English1English
DeveloperAmbassadorFlow - Referral ProgramFriendbuy, Inc

FAQ

AmbassadorFlow Referrals and Friendbuy: common questions

Which has better reviews, AmbassadorFlow Referrals or Friendbuy?
On the Shopify App Store: AmbassadorFlow Referrals 5.0 from 7 reviews and Friendbuy 4.9 from 13 reviews.
What features does each app list that the other doesn’t?
Friendbuy lists 14 the others don’t mention, such as Badges, Cash back, Coupons, Custom rewards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 30, 2026 for AmbassadorFlow Referrals, Nov 3, 2026 for Friendbuy; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 30, 2026 for AmbassadorFlow Referrals, Nov 3, 2026 for Friendbuy. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.