Adray ‑ AI Campaign Analytics vs ThoughtMetric Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 22, 2026 for Adray, Nov 9, 2026 for ThoughtMetric Analytics.
The short answer
- ThoughtMetric Analytics lists 5 features Adray’s listing doesn’t mention, including Custom dashboards, Custom reports, GDPR compliance.
Head to head
Marketing attribution and performance tracking
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdray helps you see which campaigns generate real sales and where shoppers leave without buying. It connects your ad accounts with Shopify orders, so you can compare reported conversions with verified revenue after refunds. See where shoppers get stuck, and ask AI questions about your marketing and sales in plain language.
ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
- Multichannel attribution to see which campaigns drive real sales
- Real-time tracking of sessions, events, and orders in one dashboard
- Export attributed orders, sessions, and events to CSV anytime
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Adray |  ThoughtMetric Analytics |
|---|---|---|
| Detected stores | Not published | 341 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 27% |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Sporting Goods |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Adray | ThoughtMetric Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 15 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Adray | ThoughtMetric Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Adray | ThoughtMetric Analytics |
|---|---|---|
| Shopify category rank | #1277 | #166(ahead) |
| Shopify App Charts | Not on this week’s charts | #19 on Big-brand picks in Analytics |
| Built for Shopify | No | No |
| Launched | May 19, 2026 | Nov 11, 2019 |
| Languages | 1 | 1 |
| Developer | Adray | ThoughtMetric Inc. |
FAQ
Adray and ThoughtMetric Analytics: common questions
- What features does each app list that the other doesn’t?
- Adray lists 2 the others don’t mention, such as Abandoned cart, Segmentation. ThoughtMetric Analytics lists 5 the others don’t mention, such as Custom dashboards, Custom reports, GDPR compliance, Lifetime value (LTV). A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 22, 2026 for Adray, Nov 9, 2026 for ThoughtMetric Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 22, 2026 for Adray, Nov 9, 2026 for ThoughtMetric Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.