Abra Promotions vs 23Go Promotion Popup
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Abra Promotions, Oct 16, 2026 for 23Go Promotion Popup.
The short answer
- Both list a free plan. Paid plans start at $99/month for Abra Promotions and $7.99/month for 23Go Promotion Popup.
- Abra Promotions lists 28 features 23Go Promotion Popup’s listing doesn’t mention, including A/B testing, Analytics, Banners.
Head to head
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Abra is free for one private promotion
- · Auto-applied discounts and pricing
- · Customizable theme sections and banners
Flex
- · All-in-One Tiered Discount
- · BOGO & Fixed Price Discount
- · Gift with Purchase
- · Multi-Value Product Discount
- · Tiered Volume Discount
- · Unlimited Promotions and Discounts
Fixed – starts at
- · All-in-One Tiered Discount
- · BOGO & Fixed Price Discount
- · Dedicated Support
- · Gift with Purchase
- · Google Structured Data
- · Multi-Value Product Discount
Free
- · Analytics & Insights
- · Conversion tracking
- · Unlimited impressions
- · Up to 2 campaigns
Starter
- · Advanced Targeting
- · Free +
- · Up to 8 campaigns
Standard
- · Cart Targeting
- · Import/Export Promotions
- · Premium themes & custom icons
- · Starter +
- · Unlimited campaigns
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate, schedule and test private links or public promotions that activate the moment a shopper lands. Discounts auto-apply sitewide, banners confirm progress, and strikethrough pricing updates in real time for a frictionless journey. Go global with promotions that localize currency and discounts. Truly flexible gifting: selectable, tiered gifts, gifts by collection or by market.
Boost sales with targeted promotions that reach the right customers at the right time. Create banners, popups, and promotional messages using advanced display rules based on products, collections, customer groups, locations, devices, and more. Track views, clicks, checkouts, and conversions to understand what drives results and optimise your campaigns with confidence.
- Auto-apply discounts to your customers’ cart and all pages before checkout
- Show popups and custom theme sections to customers to increase conversions
- Use our easy gift adding magic with free gifts to convert your customers
- Create discount combinations that work with a single code
- Display promotional content, deals, and announcements prominently
- Display globally or target specific products/collections, or by cart conditions
- Schedule promotions with start and end dates; Countdown timers to create urgency
- Track promotion views, impressions; and conversions for the discount used
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Abra Promotions |  23Go Promotion Popup |
|---|---|---|
| Detected stores | 285 | Not published |
| Net store change, 28 days | +14 | 0 |
| Stores added, 28 days | 30 | Not enough data |
| Big-brand share | 46% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | Abra Promotions | 23Go Promotion Popup |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 61 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Abra Promotions | 23Go Promotion Popup |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $99/month | $7.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Abra Promotions | 23Go Promotion Popup |
|---|---|---|
| Shopify category rank | #69 | #159 |
| Shopify App Charts | #4 on Featured by Shopify in Discounts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Aug 24, 2022 | Apr 17, 2026 |
| Languages | 1 | 2 |
| Developer | Abra | 23Go |
FAQ
Abra Promotions and 23Go Promotion Popup: common questions
- Is Abra Promotions or 23Go Promotion Popup cheaper?
- Both list a free plan. Paid plans start at $99/month for Abra Promotions and $7.99/month for 23Go Promotion Popup. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Abra Promotions lists 28 the others don’t mention, such as A/B testing, Analytics, Banners, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Abra Promotions, Oct 16, 2026 for 23Go Promotion Popup; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Abra Promotions, Oct 16, 2026 for 23Go Promotion Popup. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.