CleverTap vs Listrak: Email, SMS & Identity

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • Listrak and CleverTap run on almost as many Shopify stores as each other: 218 vs 200 as of Nov 8, 2026.
  • Listrak lists 48 features CleverTap’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.

Head to head

Detected stores

CleverTap: 200
Listrak: 218

App Store reviews

CleverTap: —
Listrak: 23

Stores added, 28 days

CleverTap: 17
Listrak: 7
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Content - Other
  • SMS marketing
  • Email marketing
Languages
  • English
  • English
Launched
Jan 4, 2016
Aug 26, 2020
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
2 last full month
Detected stores
200active installs
  • GIVA Jewellery
  • boAt Lifestyle
  • TEZZA
  • Heads Up For Tails
  • MyBorosil
+195 more
218active installs
  • Oscar de la Renta
  • Anastasia Beverly Hills
  • Tarte Cosmetics
  • VENUS
  • Adina Eden
+213 more
Most common store size
11-50 products23%
1,001-5,000 products27%
Top countries
  • India34%
  • United States18%
  • United Kingdom5%
  • United States79%
  • Canada4%
  • United Kingdom1%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JanAprAprJunOctJanSepDecCleverTap: 1 reviews in January 2016CleverTap: 1 reviews in February 2016Listrak: Email, SMS & Identity: 1 reviews in April 2021Listrak: Email, SMS & Identity: 5 reviews in March 2024Listrak: Email, SMS & Identity: 2 reviews in April 2024Listrak: Email, SMS & Identity: 1 reviews in May 2024Listrak: Email, SMS & Identity: 2 reviews in June 2024Listrak: Email, SMS & Identity: 1 reviews in July 2024Listrak: Email, SMS & Identity: 2 reviews in October 2024Listrak: Email, SMS & Identity: 3 reviews in November 2024Listrak: Email, SMS & Identity: 1 reviews in January 2025Listrak: Email, SMS & Identity: 1 reviews in August 2025Listrak: Email, SMS & Identity: 1 reviews in September 2025Listrak: Email, SMS & Identity: 2 reviews in December 2025
CleverTapListrakCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
—
Plans
Free
FreeFree to install
External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.
Coverage
0 of 50 features0%
50 of 50 features100%
Unique strengths
—
  • A/B testing
  • Abandoned cart
  • AI generation
  • Analytics
  • +44 more
Email marketing
0%0/34
100%34/34
Campaign types
0%0/18
100%18/18
Managing campaigns
0%0/16
100%16/16
SMS marketing
0%0/16
100%16/16
Managing campaigns
0%0/9
100%9/9
Workflow automation
0%0/7
100%7/7
0050onlybothonly
CleverTapListrak50 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Checkout
How it sells itself

CleverTap is a customer retention and engagement cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap app allows merchants a no-code solution to integrate their Shopify stores seamlessly with their CleverTap account.

Turn Shopify customer data into personalized experiences that drive more revenue. Listrak helps retailers turn Shopify customer, product, order, and behavioral data into personalized experiences across Email, SMS, RCS, Push, and Onsite.

Key points
  • No-code solution to integrate their Shopify stores seamlessly
  • Have a seamless flow of Events and User data to the CleverTap Account
  • Send personalized communication to users on channels like Web Push and Popups
  • Real-time tracking: Conversion metrics, browse activity, cart activity, and more
  • Direct, real-time API sync: Consume customer, order and product catalog updates
  • Automated coupon generation and Product Recommendations across campaigns
  • Cross-channel AI-powered predictive segmentation and targeting
Screenshots
Boost Customer Engagement with Personalized Messaging
CleverTap DashboardShopify Store IntegrationWeb Popup Notification
Audience Segmentation Filter
Mobile SMS Tap-to-JoinWorkflow - Shopping Cart AbandonmentWorkflow - Welcome Series

Installed with

CleverTapNo rating yetListrak5.0(23)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureCleverTapListrak
Detected stores200as of Nov 8, 2026218(ahead)as of Nov 8, 2026
Net store change, 28 days+8estimated+2estimated
Stores added, 28 days17(ahead)new and returning7new and returning
Big-brand shareNot enough data50%of stores of known size
Top store categoriesApparel & Accessories, Health & Beauty, Food, Beverages & TobaccoApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesIndia, United States, United KingdomUnited States, Canada, United Kingdom

Reviews

MeasureCleverTapListrak
App Store ratingNot published5.0 ★
App Store reviewsNot published23
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureCleverTapListrak
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listedNot published1

Listing

MeasureCleverTapListrak
Shopify category rank#61in Content - Other#109in Email marketing
Shopify App Charts#3 in Content - Other#18 in Email marketing
Built for ShopifyNoNo
LaunchedJan 4, 2016Aug 26, 2020
Languages1English1English
DeveloperCleverTapListrak

FAQ

CleverTap and Listrak: common questions

Which is more popular, CleverTap or Listrak?
Listrak and CleverTap run on almost as many Shopify stores as each other: 218 vs 200 as of Nov 8, 2026.
What features does each app list that the other doesn’t?
Listrak lists 48 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.