Affiliate Marketing ReferrLy vs Simple Affiliate

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • Affiliate Marketing ReferrLy is detected on 2.3× as many Shopify stores as Simple Affiliate: 4,264 vs 1,838 as of Nov 8, 2026.
  • On the Shopify App Store: Affiliate Marketing ReferrLy 5.0 from 1,133 reviews and Simple Affiliate 4.9 from 125 reviews.
  • Both list a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $19/month for Simple Affiliate.
  • Simple Affiliate lists 15 features Affiliate Marketing ReferrLy’s listing doesn’t mention, including ACH payments, Automated rules, Bank transfers.

Head to head

Detected stores

Affiliate Marketing ReferrLy: 4,264
Simple Affiliate: 1,838

App Store reviews

Affiliate Marketing ReferrLy: 1,133
Simple Affiliate: 125

New reviews, 28 days

Affiliate Marketing ReferrLy: 31
Simple Affiliate: 1

Stores added, 28 days

Affiliate Marketing ReferrLy: 64
Simple Affiliate: 17
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Affiliate marketing, referral, Influencer, Ambassador app

Seamless influencer marketing

Categories
  • Affiliate programs
  • Loyalty and rewards
  • Affiliate programs
  • Loyalty and rewards
Languages
  • English
  • English
Launched
Dec 22, 2020
Oct 23, 2018
Built for Shopify
Built for Shopify
Built for Shopify
Reviews per month
29 last full month
2 last full month
Detected stores
4,264active installs
  • Dr. Simon Fit
  • Swimlest
  • HowToBBQRight
  • Skechers Malaysia
  • Sarah Chapman
+4,259 more
1,838active installs
  • YoungLA
  • King Ice
  • Buttonscarves
  • Bydee
  • Nana Jacqueline
+1,833 more
Most common store size
11-50 products29%
11-50 products30%
Top countries
  • United States31%
  • United Kingdom7%
  • Canada4%
  • United States45%
  • United Kingdom7%
  • Canada5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

050100JunDecFebAprJunAugOctAffiliate Marketing ReferrLy: 13 reviews in December 2025Affiliate Marketing ReferrLy: 24 reviews in January 2026Affiliate Marketing ReferrLy: 42 reviews in February 2026Affiliate Marketing ReferrLy: 69 reviews in March 2026Affiliate Marketing ReferrLy: 42 reviews in April 2026Affiliate Marketing ReferrLy: 42 reviews in May 2026Affiliate Marketing ReferrLy: 38 reviews in June 2026Affiliate Marketing ReferrLy: 32 reviews in July 2026Affiliate Marketing ReferrLy: 41 reviews in August 2026Affiliate Marketing ReferrLy: 51 reviews in September 2026Affiliate Marketing ReferrLy: 29 reviews in October 2026Simple Affiliate: 2 reviews in June 2025Simple Affiliate: 2 reviews in August 2025Simple Affiliate: 1 reviews in December 2025Simple Affiliate: 1 reviews in January 2026Simple Affiliate: 1 reviews in February 2026Simple Affiliate: 1 reviews in March 2026Simple Affiliate: 19 reviews in May 2026Simple Affiliate: 12 reviews in June 2026Simple Affiliate: 6 reviews in July 2026Simple Affiliate: 3 reviews in August 2026Simple Affiliate: 2 reviews in September 2026
Affiliate Marketing ReferrLySimple AffiliateCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $15/month
From $0 to $59/month
Plans
FreeFree
  • · Analytics
  • · Separate Affiliate Portal
  • · Tracking by Links or Coupons
  • · Unlimited Affiliates
  • · Unlimited Orders
  • · Welcome Emails
Starter$5/month
14-day free trial
  • · Auto Applied Coupons
  • · Collection Commissions
  • · Marketing Assets
  • · Product Commissions
  • · Referral Popups
  • · Store Credit
Pro$9/month
14-day free trial
  • · Email Alerts
  • · Everything in Starter plan +
  • · Multi-Level Commissions
  • · Multi-Tier Commissions
  • · Royalty Commission
Premium$15/month
14-day free trial
  • · Bulk Emails
  • · Custom Affiliate Portal Domain
  • · Everything in Pro plan +
  • · PayPal Integration
StarterFree
  • · Automatic & custom dashboard translation
  • · Autopay by bank & issue 1099 forms
  • · Claude and ChatGPT connection
  • · One group and one link per affiliate
  • · PayPal and Store credit payments
  • · Unlimited referrals up to 10 affiliates
Basic$19/month
14-day free trial0% for PayPal and store credit. Autopay: optional 3.9% fee, plus $2 per payout under $25. No $2 fee at $25 or more.
  • · Everything in Starter Plan
  • · Klaviyo integration
  • · Unlimited groups and links per affiliate
  • · Unlimited referrals and affiliates
Pro$39/month
14-day free trial0% for PayPal and store credit. Autopay: optional 3.9% fee, plus $2 per payout under $25. No $2 fee at $25 or more.
  • · Custom links
  • · Custom signup form
  • · Discount codes
  • · Everything in Basic Plan
  • · Permanent customer connection
  • · Product & collection-specific commission
Premium$59/month
7-day free trial0% fee for PayPal, store credit, and manual payments. Optional 2.9% Autopay fee, plus $2 per payout under $25.
  • · Everything in Pro Plan
  • · Lowest auto-pay fees
  • · Manual payouts
  • · Multi-store affiliate sync
  • · Multiple payment methods
  • · Product-level attribution
Coverage
26 of 42 features62%
34 of 42 features81%
Unique strengths
  • Achievement tracking
  • Custom forms
  • Multi-level marketing
  • Multi-level tracking
  • +4 more
  • ACH payments
  • Automated rules
  • Bank transfers
  • Bulk link generation
  • +11 more
Affiliate programs
72%26/36
78%28/36
Affiliate experience
75%6/8
88%7/8
Commission options
88%7/8
63%5/8
Payments
38%3/8
88%7/8
Referral management
83%10/12
75%9/12
Taxes
0%0/6
100%6/6
Reporting and filing
0%0/2
100%2/2
Tax calcluation
0%0/4
100%4/4
81816onlybothonly
Affiliate Marketing ReferrLySimple Affiliate42 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Customer accounts
  • PayPal
  • Appstle
  • Recharge
  • Checkout
  • Customer accounts
How it sells itself

Affiliate and referral marketing made easy for your store! Our all-in-one tool enables your influencers and ambassadors to become referral partners, driving revenue your way. Start your affiliate program effortlessly. Track sales with referral links and coupon codes, and provide affiliates with a dedicated dashboard to monitor their influencer marketing performance.

Recruit customers, creators, and partners as affiliates. They join with your store's customer accounts, get their own link or discount code, and see sales and commissions in a dashboard on your domain. You keep the relationships and set the rules: rates by product, collection, or sales tier. Autopay pays everyone monthly or on demand, with 1099s for eligible U.S. affiliates, or pay by PayPal or store credit.

Key points
  • Seamless Affiliate Onboarding. Custom signup domain & form fields.
  • Set Commission rules by affiliates, products, collections & achievements & more
  • Automatically creates Referral links & Coupon Codes for affiliates
  • Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
  • Create and manage unlimited affiliates, referrals, and discount rules.
  • Stay GDPR compliant - we are a Canadian company and use the Shopify Privacy API.
  • Solve your tax burden by using auto-pay and 1099 filing automation.
  • Strengthen your brand with an in-house affiliate dashboard.
Screenshots
Add On Tools
Affiliate ProgramTurn Customers Into AffiliatesAffiliate Sign Up
Simple Affiliate - Mobile Autopay
Simple Affiliate - Mobile Affiliate ListAdvanced reporting - Get a deep understanding of your programPain-free tax automation - use autopay and let us do all the tax

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAffiliate Marketing ReferrLySimple Affiliate
Detected stores4,264(ahead)as of Nov 8, 20261,838as of Nov 8, 2026
Net store change, 28 days+30estimated−30estimated
Stores added, 28 days64(ahead)new and returning17new and returning
Big-brand share8%of stores of known size14%of stores of known size
Top store categoriesApparel & Accessories, Health & Beauty, Home & GardenApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesUnited States, United Kingdom, CanadaUnited States, United Kingdom, Canada

Reviews

MeasureAffiliate Marketing ReferrLySimple Affiliate
App Store rating5.0 ★(ahead)4.9 ★
App Store reviews1,133(ahead)125
New reviews, 28 days31(ahead)1
Reviewers a year or more in6%57%(ahead)

Pricing

MeasureAffiliate Marketing ReferrLySimple Affiliate
Free planYesYes
Lowest paid monthly plan$5/month(ahead)$19/month
Longest free trial14 days14 days
Plans listed44

Listing

MeasureAffiliate Marketing ReferrLySimple Affiliate
Shopify category rank#1(ahead)in Affiliate programs#9in Affiliate programs
Shopify App Charts#5 in Affiliate programs#11 in Affiliate programs
Built for ShopifyYesYes
LaunchedDec 22, 2020Oct 23, 2018
Languages1English1English
DeveloperDEVSQUAT SOLUTIONSSA Inc.

Switching movement

1 store dropped one and added the other in the last 180 days

See which stores dropped Affiliate Marketing ReferrLy

FAQ

Affiliate Marketing ReferrLy and Simple Affiliate: common questions

Which is more popular, Affiliate Marketing ReferrLy or Simple Affiliate?
Affiliate Marketing ReferrLy is detected on 2.3× as many Shopify stores as Simple Affiliate: 4,264 vs 1,838 as of Nov 8, 2026.
Is Affiliate Marketing ReferrLy or Simple Affiliate cheaper?
Both list a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $19/month for Simple Affiliate. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Affiliate Marketing ReferrLy or Simple Affiliate?
On the Shopify App Store: Affiliate Marketing ReferrLy 5.0 from 1,133 reviews and Simple Affiliate 4.9 from 125 reviews.
What features does each app list that the other doesn’t?
Affiliate Marketing ReferrLy lists 8 the others don’t mention, such as Achievement tracking, Custom forms, Multi-level marketing, Multi-level tracking. Simple Affiliate lists 15 the others don’t mention, such as ACH payments, Automated rules, Bank transfers, Bulk link generation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Are stores switching between Affiliate Marketing ReferrLy and Simple Affiliate?
1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.