Affiliate Marketing ReferrLy vs Shopify Collabs
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Shopify Collabs is detected on 16× as many Shopify stores as Affiliate Marketing ReferrLy: 67,575 vs 4,166 as of Nov 7, 2026.
- On the Shopify App Store: Affiliate Marketing ReferrLy 5.0 from 1,134 reviews and Shopify Collabs 4.2 from 449 reviews.
- Only Affiliate Marketing ReferrLy lists a free plan.
- Affiliate Marketing ReferrLy lists 15 features Shopify Collabs’s listing doesn’t mention, including Achievement tracking, Branded portal, Bulk payouts.
Head to head
Affiliate marketing, referral, Influencer, Ambassador app
Level up your affiliate program.
- United States
- United Kingdom
- Canada
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics
- · Separate Affiliate Portal
- · Tracking by Links or Coupons
- · Unlimited Affiliates
- · Unlimited Orders
- · Welcome Emails
Starter
- · Auto Applied Coupons
- · Collection Commissions
- · Marketing Assets
- · Product Commissions
- · Referral Popups
- · Store Credit
Pro
- · Email Alerts
- · Everything in Starter plan +
- · Multi-Level Commissions
- · Multi-Tier Commissions
- · Royalty Commission
Premium
- · Bulk Emails
- · Custom Affiliate Portal Domain
- · Everything in Pro plan +
- · PayPal Integration
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAffiliate and referral marketing made easy for your store! Our all-in-one tool enables your influencers and ambassadors to become referral partners, driving revenue your way. Start your affiliate program effortlessly. Track sales with referral links and coupon codes, and provide affiliates with a dedicated dashboard to monitor their influencer marketing performance.
Collabs is built to help you drive more sales. Grow an affiliate program with a custom application page, or invite creators directly with personalized offers and gifts. Incentivize Collabs creators to drive additional sales for you by activating an open access program. Stay up to date on commission payouts with automatic payouts. Get set up for free, and only pay when sales are driven.
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Recruit & gather applications with your own custom creator application page
- Kickstart sales by instantly sharing commission offers with the Collabs Network
- No more addresses in spreadsheets. Send & track gifts through Shopify
- Customize affiliate offers with personalized links & codes for your creators
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Affiliate Marketing ReferrLy |  Shopify Collabs |
|---|---|---|
| Detected stores | 4,166 | 67,575(ahead) |
| Net store change, 28 days | +30 | +5 |
| Stores added, 28 days | 64(ahead) | 7 |
| Big-brand share | 8% | 15% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Canada | United States, United Kingdom, Canada |
Reviews
| Measure | Affiliate Marketing ReferrLy | Shopify Collabs |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.2 ★ |
| App Store reviews | 1,134(ahead) | 449 |
| New reviews, 28 days | 29(ahead) | 17 |
| Reviewers a year or more in | 6% | 31%(ahead) |
Pricing
| Measure | Affiliate Marketing ReferrLy | Shopify Collabs |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Affiliate Marketing ReferrLy | Shopify Collabs |
|---|---|---|
| Shopify category rank | #1(ahead) | #6 |
| Shopify App Charts | #5 in Affiliate programs | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 22, 2020 | Apr 2, 2021 |
| Languages | 1 | 1 |
| Developer | DEVSQUAT SOLUTIONS | Shopify |
Switching movement
1 store dropped one and added the other in the last 180 days
FAQ
Affiliate Marketing ReferrLy and Shopify Collabs: common questions
- Which is more popular, Affiliate Marketing ReferrLy or Shopify Collabs?
- Shopify Collabs is detected on 16× as many Shopify stores as Affiliate Marketing ReferrLy: 67,575 vs 4,166 as of Nov 7, 2026.
- Is Affiliate Marketing ReferrLy or Shopify Collabs cheaper?
- Only Affiliate Marketing ReferrLy lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Affiliate Marketing ReferrLy or Shopify Collabs?
- On the Shopify App Store: Affiliate Marketing ReferrLy 5.0 from 1,134 reviews and Shopify Collabs 4.2 from 449 reviews.
- What features does each app list that the other doesn’t?
- Affiliate Marketing ReferrLy lists 15 the others don’t mention, such as Achievement tracking, Branded portal, Bulk payouts, Custom branding. Shopify Collabs lists 11 the others don’t mention, such as Analytics, Automated rules, Automations, Custom discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Are stores switching between Affiliate Marketing ReferrLy and Shopify Collabs?
- 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.