Affiliate Marketing ReferrLy vs Kutoku
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Affiliate Marketing ReferrLy is detected on 26× as many Shopify stores as Kutoku: 4,302 vs 168 as of Nov 9, 2026.
- Only Affiliate Marketing ReferrLy lists a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $49/month for Kutoku.
- Affiliate Marketing ReferrLy lists 21 features Kutoku’s listing doesn’t mention, including Achievement tracking, Analytics, Auto-tracking.
Head to head
Affiliate marketing, referral, Influencer, Ambassador app
- United States
- United Kingdom
- Canada
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics
- · Separate Affiliate Portal
- · Tracking by Links or Coupons
- · Unlimited Affiliates
- · Unlimited Orders
- · Welcome Emails
Starter
- · Auto Applied Coupons
- · Collection Commissions
- · Marketing Assets
- · Product Commissions
- · Referral Popups
- · Store Credit
Pro
- · Email Alerts
- · Everything in Starter plan +
- · Multi-Level Commissions
- · Multi-Tier Commissions
- · Royalty Commission
Premium
- · Bulk Emails
- · Custom Affiliate Portal Domain
- · Everything in Pro plan +
- · PayPal Integration
Starter
- · 1:1 onboarding
- · By Publisher Report
- · Daily performance report
- · Referring Publisher Name & URL
- · UTM Tracking
Growth
- · 1:1 onboarding
- · By Publisher Report
- · Custom per-publisher rates
- · Daily performance report
- · One sample facilitation per month
- · Referring Publisher Name & URL
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAffiliate and referral marketing made easy for your store! Our all-in-one tool enables your influencers and ambassadors to become referral partners, driving revenue your way. Start your affiliate program effortlessly. Track sales with referral links and coupon codes, and provide affiliates with a dedicated dashboard to monitor their influencer marketing performance.
Enable Kutoku's affiliate marketing platform on your store with zero friction and save time by managing your Kutoku referred orders directly in Shopify. Visualize your affiliate performance with beautiful reporting charts. No template editing required. Change themes without needing to reinstall.
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Easy integration with Kutoku's affiliate technology.
- View your referred sales in realtime directly in Shopify.
- See your current and historical affiliate performance.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Affiliate Marketing ReferrLy |  Kutoku |
|---|---|---|
| Detected stores | 4,302(ahead) | 168 |
| Net store change, 28 days | +31 | +2 |
| Stores added, 28 days | 63(ahead) | 2 |
| Big-brand share | 8% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Luggage & Bags, Home & Garden |
| Top store countries | United States, United Kingdom, Canada | United States, Canada, United Kingdom |
Reviews
| Measure | Affiliate Marketing ReferrLy | Kutoku |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1,134 | Not published |
| New reviews, 28 days | 28 | Not enough data |
| Reviewers a year or more in | 6% | Not enough data |
Pricing
| Measure | Affiliate Marketing ReferrLy | Kutoku |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $49/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | Affiliate Marketing ReferrLy | Kutoku |
|---|---|---|
| Shopify category rank | #1(ahead) | #56 |
| Shopify App Charts | #5 in Affiliate programs | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 22, 2020 | Mar 8, 2023 |
| Languages | 1 | 1 |
| Developer | DEVSQUAT SOLUTIONS | Kutoku Ltd |
FAQ
Affiliate Marketing ReferrLy and Kutoku: common questions
- Which is more popular, Affiliate Marketing ReferrLy or Kutoku?
- Affiliate Marketing ReferrLy is detected on 26× as many Shopify stores as Kutoku: 4,302 vs 168 as of Nov 9, 2026.
- Is Affiliate Marketing ReferrLy or Kutoku cheaper?
- Only Affiliate Marketing ReferrLy lists a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $49/month for Kutoku. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Affiliate Marketing ReferrLy lists 21 the others don’t mention, such as Achievement tracking, Analytics, Auto-tracking, Branded portal. Kutoku lists 5 the others don’t mention, such as ACH payments, Bank transfers, Custom dashboards, Multi-currency. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.