Affiliate Marketing ReferrLy vs Affilo: Affiliate Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Affiliate Marketing ReferrLy is detected on 25× as many Shopify stores as Affilo: 4,255 vs 172 as of Nov 8, 2026.
- On the Shopify App Store: Affiliate Marketing ReferrLy 5.0 from 1,133 reviews and Affilo 4.3 from 26 reviews.
- Only Affiliate Marketing ReferrLy lists a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $39/month for Affilo.
- Affiliate Marketing ReferrLy lists 6 features Affilo’s listing doesn’t mention, including Achievement tracking, Auto-payments, Branded portal.
Head to head
Affiliate marketing, referral, Influencer, Ambassador app
World-class Affiliate Marketing, Referrals, MLM for your store
- United States
- United Kingdom
- Canada
- United States
- Canada
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics
- · Separate Affiliate Portal
- · Tracking by Links or Coupons
- · Unlimited Affiliates
- · Unlimited Orders
- · Welcome Emails
Starter
- · Auto Applied Coupons
- · Collection Commissions
- · Marketing Assets
- · Product Commissions
- · Referral Popups
- · Store Credit
Pro
- · Email Alerts
- · Everything in Starter plan +
- · Multi-Level Commissions
- · Multi-Tier Commissions
- · Royalty Commission
Premium
- · Bulk Emails
- · Custom Affiliate Portal Domain
- · Everything in Pro plan +
- · PayPal Integration
Standard
- · Affiliate Discount Codes
- · Cancel any order
- · Custom Rules
- · Detailed Analytics
- · Easy MLM
- · Unlimited Affiliates & Orders
Pro
- · + more
- · Bulk messaging/Newsletter
- · Create Discount Codes in app
- · Detailed Reporting
- · Discount Links
- · Pay via Store Credit
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAffiliate and referral marketing made easy for your store! Our all-in-one tool enables your influencers and ambassadors to become referral partners, driving revenue your way. Start your affiliate program effortlessly. Track sales with referral links and coupon codes, and provide affiliates with a dedicated dashboard to monitor their influencer marketing performance.
Affilo is a complete Affiliate Marketing solution helping you create your own affiliate program in any way you like. Create unlimited affiliate programs, track unlimited numbers of orders, and recruit unlimited number of affiliates. Setup different commissions for different influencers/affiliates and tiers.
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Unlimited Everything - Unlimited Affiliates, Orders, Sales, Tracking & Links.
- Pay via PayPal, manually or via Store Credits. Give bonuses and extra rewards.
- Modern & easy to understand UX and User interface design
- Affiliate Discount codes & Affiliate Discounted Links.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Affiliate Marketing ReferrLy |  Affilo |
|---|---|---|
| Detected stores | 4,255(ahead) | 172 |
| Net store change, 28 days | +30 | −3 |
| Stores added, 28 days | 64(ahead) | 1 |
| Big-brand share | 8% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | United States, United Kingdom, Canada | United States, Canada, Australia |
Reviews
| Measure | Affiliate Marketing ReferrLy | Affilo |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.3 ★ |
| App Store reviews | 1,133(ahead) | 26 |
| New reviews, 28 days | 31(ahead) | 0 |
| Reviewers a year or more in | 6% | Not enough data |
Pricing
| Measure | Affiliate Marketing ReferrLy | Affilo |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Affiliate Marketing ReferrLy | Affilo |
|---|---|---|
| Shopify category rank | #1(ahead) | #128 |
| Shopify App Charts | #5 in Affiliate programs | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 22, 2020 | Feb 15, 2019 |
| Languages | 1 | 1 |
| Developer | DEVSQUAT SOLUTIONS | Affilo |
FAQ
Affiliate Marketing ReferrLy and Affilo: common questions
- Which is more popular, Affiliate Marketing ReferrLy or Affilo?
- Affiliate Marketing ReferrLy is detected on 25× as many Shopify stores as Affilo: 4,255 vs 172 as of Nov 8, 2026.
- Is Affiliate Marketing ReferrLy or Affilo cheaper?
- Only Affiliate Marketing ReferrLy lists a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $39/month for Affilo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Affiliate Marketing ReferrLy or Affilo?
- On the Shopify App Store: Affiliate Marketing ReferrLy 5.0 from 1,133 reviews and Affilo 4.3 from 26 reviews.
- What features does each app list that the other doesn’t?
- Affiliate Marketing ReferrLy lists 6 the others don’t mention, such as Achievement tracking, Auto-payments, Branded portal, Custom commission. Affilo lists 5 the others don’t mention, such as Automated rules, Bank transfers, Gift card payouts, Scheduled payouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.