AB : Google Analytics 4 (GA4) vs Easy Google Analytics 4 (GA4)
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- AB is detected on 7.1× as many Shopify stores as Easy Google Analytics 4 (GA4): 743 vs 105 as of Nov 5, 2026.
- AB lists 12 features Easy Google Analytics 4 (GA4)’s listing doesn’t mention, including AI insights, Cohort analysis, Custom reports.
Head to head
- United States
- United Kingdom
- India
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAB – Google Analytics 4 (GA4) offers a simple, no-code way to connect GA4 to your store. Instantly auto-install your GA4 Measurement ID and enable accurate event tracking, conversion tracking, ecommerce tracking, and visitor analytics. Monitor performance with a built-in analytics dashboard. A fast, reliable solution for merchants needing easy GA4 integration, Google Analytics 4 setup, and real-time store insights.
Easily integrate Google Analytics 4 (GA4) into your store in under 2 minutes—no coding expertise required. This app enables you to track and analyze visitor activity, delivering detailed reports that highlight user paths, session durations, and page interactions. Use these insights to inform strategic marketing decisions and drive your business growth.
- Easy integration with GA4 for accurate analysis (no coding needed)
- GDPR friendly tracking to maintain data protection standards
- Server Side Event integration & Reporting
- Easy to setup and automatically add (GA4) tracking code to your shop.
- Real-Time Analytics - Monitor activity as it happens on your site.
- Track eCommerce Events, Orders and Conversions automatically!
- Customize event parameters as needed in event settings.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AB |  Easy Google Analytics 4 (GA4) |
|---|---|---|
| Detected stores | 743(ahead) | 105 |
| Net store change, 28 days | +35 | 0 |
| Stores added, 28 days | 35 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, India | United States, United Kingdom, Canada |
Reviews
| Measure | AB | Easy Google Analytics 4 (GA4) |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 10 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AB | Easy Google Analytics 4 (GA4) |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | AB | Easy Google Analytics 4 (GA4) |
|---|---|---|
| Shopify category rank | #14(ahead) | #655 |
| Shopify App Charts | #3 on Rookies in Analytics | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 9, 2025 | Aug 9, 2024 |
| Languages | 1 | 1 |
| Developer | ConversionAB | Patoliya Infotech |
FAQ
AB and Easy Google Analytics 4 (GA4): common questions
- Which is more popular, AB or Easy Google Analytics 4 (GA4)?
- AB is detected on 7.1× as many Shopify stores as Easy Google Analytics 4 (GA4): 743 vs 105 as of Nov 5, 2026.
- What features does each app list that the other doesn’t?
- AB lists 12 the others don’t mention, such as AI insights, Cohort analysis, Custom reports, Data export. Easy Google Analytics 4 (GA4) lists 1 the others don’t mention, such as Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.