AB Genius: Price & A/B Testing vs Shogun ‑ AB Testing

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.

The short answer

  • Shogun is detected on 4.4× as many Shopify stores as AB Genius: 757 vs 173 as of Nov 10, 2026.
  • On the Shopify App Store: AB Genius 3.2 from 6 reviews and Shogun 4.2 from 47 reviews.
  • Only AB Genius lists a free plan. Paid plans start at $49/month for AB Genius and $39/month for Shogun.
  • AB Genius lists 13 features Shogun’s listing doesn’t mention, including Activity tracking, AI insights, Analytics dashboard.

Head to head

Detected stores

AB Genius: 173
Shogun: 757

App Store reviews

AB Genius: 6
Shogun: 47

Stores added, 28 days

AB Genius: —
Shogun: 4
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Site optimization - Other
  • Site optimization - Other
Languages
  • English
  • English
  • Spanish
  • French
  • German
  • +7 more
Launched
Feb 27, 2024
Mar 21, 2025
Built for Shopify
Not badged
Built for Shopify
Reviews per month
2 last full month
1 last full month
Detected stores
173active installs
  • National Portrait Gallery Shop
  • Born Primitive
  • Le Petit Lunetier
  • Avilia Home
  • Vida Glow Australia & New Zealand
+168 more
757active installs
  • InTheStyle
  • Spikeball Store
  • Pink Boutique UK
  • Shona Joy International
  • Rockett St George
+752 more
Most common store size
11-50 products32%
11-50 products25%
Top countries
  • United States21%
  • Netherlands10%
  • United Kingdom10%
  • United States27%
  • United Kingdom8%
  • Australia6%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035MarJulNovFebAprJunAugOctAB Genius: Price & A/B Testing: 2 reviews in March 2024AB Genius: Price & A/B Testing: 3 reviews in April 2024AB Genius: Price & A/B Testing: 1 reviews in July 2024AB Genius: Price & A/B Testing: 1 reviews in February 2025AB Genius: Price & A/B Testing: 1 reviews in March 2026AB Genius: Price & A/B Testing: 2 reviews in May 2026Shogun ‑ AB Testing: 3 reviews in November 2025Shogun ‑ AB Testing: 3 reviews in January 2026Shogun ‑ AB Testing: 4 reviews in February 2026Shogun ‑ AB Testing: 1 reviews in March 2026Shogun ‑ AB Testing: 4 reviews in April 2026Shogun ‑ AB Testing: 5 reviews in May 2026Shogun ‑ AB Testing: 4 reviews in June 2026Shogun ‑ AB Testing: 3 reviews in July 2026Shogun ‑ AB Testing: 3 reviews in August 2026Shogun ‑ AB Testing: 1 reviews in September 2026Shogun ‑ AB Testing: 1 reviews in October 2026
AB GeniusShogunCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $99/month
From $39 to $499/month
Plans
Free TestingFree
  • · Basic Analytics
  • · Content Edit Test: 1
  • · No-Flicker Integration
  • · Page A/B Test: 1
  • · Preview Links
  • · Price Test: 1
Pro CRO$49/month
2-day free trial
  • · Advance Pixel Tracking
  • · All from Free
  • · Checkout testing
  • · Content Test: Unlimited
  • · Custom Metrics and Ai custom code editor
  • · Page A/B Test: Unlimited
Plus CRO$99/month
2-day free trial
  • · All from Pro CRO
  • · Checkout Block Testing
  • · Checkout Upsell Blocks
  • · Countdown Timers
  • · Custom Text & Image Blocks
  • · Trust Badges & Call-outs
Pro$39/month
14-day free trial
  • · 3 Active Tests
  • · Page testing
  • · Split URL testing
  • · Template testing
  • · Theme testing
Advanced$119/month
14-day free trial
  • · 5 Active Tests
  • · Advanced analytics & goals
  • · Everything in Pro plus:
  • · MCP access with Claude, ChatGPT & others
  • · Meta & Google Ad Integration
  • · Personalize test targeting
Unlimited$499/month
14-day free trial
  • · Everything in Advanced plus:
  • · Export data
  • · Multi-variant testing
  • · Price testing
  • · Slack channel
  • · Test Checkout Blocks (Shopify Plus)
Coverage
13 of 13 features100%
0 of 13 features0%
Unique strengths
  • Activity tracking
  • AI insights
  • Analytics dashboard
  • Checkout analytics
  • +9 more
—
Analytics
100%13/13
0%0/13
Customer behavior
100%3/3
0%0/3
Marketing and sales
100%5/5
0%0/5
Visuals and reports
100%5/5
0%0/5
1300onlybothonly
AB GeniusShogun13 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

AB Genius3.2(6)Shogun4.2(47)
Works with also listed by another
—
  • Checkout
How it sells itself

Most A/B testing tools change only display prices while Shopify charges the original at checkout AB Genius applies real test prices using Cart Transform Test pricing content themes and full page templates including product collection blog and homepage using a visual editor with no code Track RPV AOV profit and conversions with targeting by device country source and visitor type Built by CRO practitioners, not a…

Take conversion rate optimization to the next level with an AB testing app built specifically for Shopify. Create test variants for: Pages, sections, elements, PDPs, product prices and checkout within your theme using Shopify’s native editor. Optimize new template designs by testing changes across all associated pages, expanding the test surface area for faster insights and greater revenue potential.

Key points
  • Launch experiments on any existing landing or product page in your Shopify store
  • Real checkout price testing, test prices that customers actually pay at checkout
  • Measure conversion based on sessions, add to cart, and checkout triggers
  • Theme & template A/B testing: split test full themes or any page template.
  • Page Testing – A/B test pages by creating variants and comparing performance
  • Template Testing – Experiment to find layouts that boost conversions
  • Theme Testing – Run storewide tests to optimize branding, UX and site flows
  • Audience Segmentation – Segment based on location, customer behavior and more
Screenshots
Run Tests in A/B Genius dashboard with revenue and test metrics
Visual builder with guided A/B test setup stepsRun high impact a/b testing that drive real profitStable A/B testing with no flicker or theme breakage
Set goals for key metrics to track performance of your tests
Test pages easily by creating variants and comparing performanceOptimize your entire storefront with Shogun A/B TestingBuild segments based on location, source, behavior, and more

Installed with

AB Genius3.2(6)Shogun4.2(47)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAB GeniusShogun
Detected stores173as of Nov 10, 2026757(ahead)as of Nov 10, 2026
Net store change, 28 days0estimated+4estimated
Stores added, 28 daysNot enough data4new and returning
Big-brand shareNot enough data24%of stores of known size
Top store categoriesHealth & Beauty, Apparel & Accessories, Home & GardenApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesUnited States, Netherlands, United KingdomUnited States, United Kingdom, Australia

Reviews

MeasureAB GeniusShogun
App Store rating3.2 ★4.2 ★(ahead)
App Store reviews647(ahead)
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough data7%

Pricing

MeasureAB GeniusShogun
Free planYesNot listed
Lowest paid monthly plan$49/month$39/month(ahead)
Longest free trial2 days14 days
Plans listed33

Listing

MeasureAB GeniusShogun
Shopify category rank#99in Site optimization - Other#27(ahead)in Site optimization - Other
Shopify App Charts#5 in Site optimization - Other#1 in Site optimization - Other
Built for ShopifyNoYes
LaunchedFeb 27, 2024Mar 21, 2025
Languages1English11English, Spanish, French
DeveloperPM DigitalShogun Labs, Inc.

FAQ

AB Genius and Shogun: common questions

Which is more popular, AB Genius or Shogun?
Shogun is detected on 4.4× as many Shopify stores as AB Genius: 757 vs 173 as of Nov 10, 2026.
Is AB Genius or Shogun cheaper?
Only AB Genius lists a free plan. Paid plans start at $49/month for AB Genius and $39/month for Shogun. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, AB Genius or Shogun?
On the Shopify App Store: AB Genius 3.2 from 6 reviews and Shogun 4.2 from 47 reviews.
What features does each app list that the other doesn’t?
AB Genius lists 13 the others don’t mention, such as Activity tracking, AI insights, Analytics dashboard, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.