A/B: Product and Price Testing vs ABsolutely: A/B Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- A/B is detected on 1.5× as many Shopify stores as ABsolutely: 232 vs 151 as of Nov 8, 2026.
- On the Shopify App Store: A/B 4.8 from 52 reviews and ABsolutely 4.9 from 47 reviews.
- Only A/B lists a free plan. Paid plans start at $19.99/month for A/B and $49/month for ABsolutely.
- A/B lists 15 features ABsolutely’s listing doesn’t mention, including A/B testing, ALT text, Analytics.
Head to head
Product Page AB Testing to increase conversion rate & sales
- United States
- United Kingdom
- Australia
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic customer support
- · Run a single A/B test
- · Test analytics
- · Up to 500 impressions per month
Premium
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited simultaneous A/B tests
- · Up to 5,000 impressions per month
- · and more!
Business
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited simultaneous A/B tests
- · Up to 50,000 impressions per month
- · and more!
Enterprise
- · Advanced test analytics
- · Priority customer Support
- · Quicker variant change frequency
- · Unlimited impressions per month
- · Unlimited simultaneous A/B tests
- · and more!
Content Testing
- · Advanced Audience Targeting
- · Live Chat Support
- · Real-Time Analytics
- · Theme & Template Tests
- · URL Redirect Tests
- · Visual Editor Tests
Price Testing
- · Advanced Audience Targeting
- · Live Chat Support
- · Product Price Tests
- · Real-Time Analytics
- · Shipping Rate Tests
- · Theme & Template Tests
Advanced Testing
- · Advanced & Custom Integrations
- · Dedicated Strategy Manager & Roadmap
- · Everything in Price Testing Plan
- · Slack Channel Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith AB Test, you can run A/B tests on your Shopify landing page, product page, pricing, price testing, copywriting, images, product page layouts in order to find out what converts best all through our detailed analytics dashboard.
Absolutely is an all-in-one A/B testing tool that lets you A/B test product prices, shipping rates, themes, templates, URLs and content all from one app. Find the prices that maximize revenue per visitor. Discover whether free shipping helps or hurts your bottom line. Test different page layouts to see which converts best. Get real-time results with statistical significance on every test.
- Maximize Store Sales, Conversion Rates, and Profitability by A/B Testing
- Site Speed is Important. Zero Impact on Website Load Time, Guaranteed
- Intuitive Reporting & Powerful Analytics to Understand How to Improve your Site
- Create Tests Without Coding and Without a Statistics Degree. Set up in Minutes.
- AB test product prices to maximize profits from each customer
- Real-time analysis providing insights on sweet spots & growth opportunities
- Set up a test in less than 2 mins to find actionable insights for a lifetime
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  A/B |  ABsolutely |
|---|---|---|
| Detected stores | 232(ahead) | 151 |
| Net store change, 28 days | −4 | +2 |
| Stores added, 28 days | 2 | 2 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, Germany, United Kingdom |
Reviews
| Measure | A/B | ABsolutely |
|---|---|---|
| App Store rating | 4.8 ★ | 4.9 ★(ahead) |
| App Store reviews | 52(ahead) | 47 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 0% | 0% |
Pricing
| Measure | A/B | ABsolutely |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19.99/month(ahead) | $49/month |
| Longest free trial | 5 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | A/B | ABsolutely |
|---|---|---|
| Shopify category rank | #56 | #19 |
| Shopify App Charts | Not on this week’s charts | #7 in Pricing optimization |
| Built for Shopify | No | Yes |
| Launched | Aug 9, 2021 | Nov 29, 2024 |
| Languages | 1 | 1 |
| Developer | Trident AB | Absolutely |
FAQ
A/B and ABsolutely: common questions
- Which is more popular, A/B or ABsolutely?
- A/B is detected on 1.5× as many Shopify stores as ABsolutely: 232 vs 151 as of Nov 8, 2026.
- Is A/B or ABsolutely cheaper?
- Only A/B lists a free plan. Paid plans start at $19.99/month for A/B and $49/month for ABsolutely. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, A/B or ABsolutely?
- On the Shopify App Store: A/B 4.8 from 52 reviews and ABsolutely 4.9 from 47 reviews.
- What features does each app list that the other doesn’t?
- A/B lists 15 the others don’t mention, such as A/B testing, ALT text, Analytics, Broken links. ABsolutely lists 9 the others don’t mention, such as A/B testing, Analytics, Custom pricing, Fixed discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.