Fender | SFCC to Shopify

Replatformed from SFCC to Shopify Plus for Fender, an iconic brand in musical instruments and amplifiers. Leveraged Shopify Markets to power global stores and expand reach. Integrated key tools like Klaviyo, Yotpo, and PayPal to enhance marketing, customer reviews, and payment experiences. Delivered a custom theme with intuitive navigation, seamless checkout, and elevated brand aesthetics to drive