Binuns: heritage retailer replatformed to Shopify
- Expert
- Neelo Digital
South African kitchenware and homeware retailer trading since 1971. Neelo moved its full catalogue of thousands of SKUs onto headless Shopify and rebuilt its gift registry as the flagship feature, with wishlists and accounts. SEO redirects carried organic traffic through the migration, and online revenue is up 114% since launch.
