Data Migration and Design Overhaul: Cool Tools’ New Strategy
- Expert
- Optimum7
Cool Tools, a trusted brand in B2C jewelry eCommerce, migrated from Volusion to Shopify to improve scalability, user experience, and operational efficiency. The project involved migrating 328k orders and 20k customers, redesigning the site, and adding functionalities like customer reviews and reward points. This resulted in better performance, higher engagement, and improved conversion rates.
