Arq Design Studio Corp. was tasked with redesigning a Shopify Plus site for the fastest growing direct-to-consumer (DTC) brand in the USA. This brand required a website capable of handling rapid growth while ensuring an optimal user experience without any sluggishness. Following the redesign, Arrae experienced a significant increase in organic online mentions and achieved a remarkable 10.73% conversion rate, up by 130%, over a 10-day period, meaning that more than 1 in every 10 visitors from organic social and re-targeted Facebook ads completed a purchase.