goop
- Expert
- 1r Agency
goop, the modern beauty & lifestyle brand, partnered with 1r on its migration to a headless Shopify storefront powered by Hydrogen & Oxygen. 1r led web design, technical strategy, & direction for a flexible, scalable foundation that keeps editorial, merchandising, & conversion in sync. The result was named a Webby Honoree in the 30th Annual Webby Awards for Fashion, Style & Beauty.
