Hancock Seed: Klaviyo Migration and Lifecycle Marketing
Expert
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Hancock Seed is a fourth-generation family seed business in Florida, so the marketing setup needed to work as hard as the operation behind it. Consolidating email and SMS onto Klaviyo replaced a fragmented stack where 95% of the database sat dormant. Rebuilding lifecycle automations and warming the list lifted Klaviyo revenue 564% YoY, with the channel now driving up to 36% of total revenue.