As a leader in Brazilian Jiu Jitsu, Gracie Barra knows what it takes to live and breathe martial arts. Gracie Barra creates apparel by and for practitioners across the globe whether training in traditional uniform or showing off their passion outside of class. Using Klaviyo and Shopify Plus, our team honed in on the heart and soul of GB Wear: dedication to the growth of the Jiu Jitsu.