Azalea Wang - CRO and UX Improvements for a Celebrity Fashion Brand

Azalea Wang, a women's fashion footwear brand worn by the likes of Ciara and Halsey, needed a sharper digital experience to match their brand profile. We conducted a full store audit covering product page UX, site speed, and analytics - then executed targeted improvements across the board. Page speed jumped 20 points on both mobile and desktop, bounce rate dropped by 8%, and conversions improved.