Pulp | Visual identity for a wine pop up store located in Copenhagen

Expert

Lazy snail Design

Category

Logo and visual branding

An accomplished sommelier asked us to create a character-based identity with a warm, funny feeling. Inspired by the cartoons of the 20s and 30s and went on to fuse this look with typography. The identity includes the creation of logo, printed material, wine boxes, wrapping paper, stickers and more as the brand evolves.