Character-Based Visual Identity for Pulp Wine Pop-Up Store

Expert

Lazy snail Design

Category

Logo and visual branding

We developed a character-based visual identity for a wine pop-up store in Copenhagen, inspired by the whimsical cartoons of the 1920s and 30s. The design aims to evoke a warm and humorous aura, merging this aesthetic with carefully selected typography. Our work includes the creation of a logo, printed materials, wine boxes, wrapping paper, stickers, and other elements to support the brand's ongoing evolution.