The Birth of Dennison: Affordable Ready-to-Wear Apparel for All

Client

Dennison Fashion India

Industry

Apparel & Accessories

Category

Other

Dennison is a brand founded on the vision of making affordable ready-to-wear apparel accessible to a broader audience, beyond just a privileged section of society. Established in 1988 by the innovative and hardworking Mr. Rajendra Seth, the brand began its journey in Gwalior, Madhya Pradesh, addressing the challenges faced by individuals in procuring materials and tailoring their clothes. The introduction of ready-to-wear shirts marked a significant step in making fashion more attainable for everyone.

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Project Tags

Rajendra Seth
ready to wear
1988
affordable apparel
Gwalior